Molchanova Y. P. Relations of organizations with the public economic social and environmental aspects of education

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The book "Public Relations of Organizations: Economic, Social, Environmental Aspects" edited by I. P. Silence is a unique educational resource that opens up wide horizons for readers in the field of PR and communications. This work, created by a team of authors, will become an indispensable assistant for students, graduate students, teachers, as well as practitioners in the field of public relations and management. In today's world, where information is spreading at an incredible rate, and public opinion plays a key role in the success of businesses and organizations, knowledge of the basics of PR becomes necessary for everyone who wants to be one step ahead. The book immerses the reader in the world of strategic communications, focusing on the economic, social and environmental aspects that are an integral part of effective interaction with the public. The main idea of the book is that successful public relations is not limited to advertising and PR campaigns. The authors emphasize the importance of an integrated approach, which includes the analysis of economic conditions, social change and environmental challenges. The reader will be able to learn how to properly communicate with different interest groups, how to take into account the opinion of society and how to adapt their strategy depending on the changing conditions. The book will be of interest not only to students studying PR and marketing, but also to professionals working in the field of reputation management, corporate communications and business social responsibility. It will be useful for those who seek to understand how to effectively interact with the audience, form a positive image and cope with crises. The age category of readers is not limited, since the topics considered in the book are relevant for everyone who is interested in modern trends in communication and their impact on society. The topics raised in the book cover a wide range of issues, from the fundamentals of PR to more complex concepts such as sustainability and corporate social responsibility. The authors offer readers practical recommendations and examples of successful cases, which makes the material accessible and understandable. It is important to note that the book not only informs, but also inspires action, encouraging readers to reflect on how they can put the knowledge gained into practice. The style of the authors is distinguished by clarity and logical presentation, which makes it easy to perceive even the most complex concepts. The book is written taking into account the latest trends in the field of PR and communications, which makes it relevant and in demand. In addition, the team of authors includes experts with extensive experience in this field, which gives additional value to the material. If you are looking for quality public relations literature to help you understand the economic, social, and environmental aspects of this field, then "Public Relations Organizations: Economic, Social, Environmental Aspects" is what you need. This book will be your reliable companion in the PR world, providing not only theoretical knowledge but also practical skills that will help you become a successful specialist in this dynamically developing field. Do not miss the opportunity to expand your horizons and deepen your knowledge with this unique textbook!
LF/283812108/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian