Language in Motion: Towards the 70th Anniversary of L. P. Krisina", written under the editorship of Zemskaya E. A. and Kalenchuk M. L. , is a fascinating and in-depth study dedicated to one of the most significant linguists of our time - Lev Petrovich Krysin. This work is not just an anniversary collection, but a real encyclopedia of ideas and concepts that shape the modern understanding of language and its dynamics in society. The focus of the book is language as a living organism that is constantly changing and adapting to new conditions. The authors explore how language interacts with culture, society and technological change, emphasizing that language is not only a means of communication, but also an important tool for the transfer of knowledge and the formation of identity. The reader will be able to immerse himself in the world of linguistic research, where each page opens up new horizons for understanding language as a phenomenon in constant motion. This book will be of interest to a wide range of readers: from students and teachers of philological faculties to anyone interested in linguistics, sociology and cultural studies. If you want to understand how language affects our perception of the world, how it changes under the influence of social and technological factors, then “language in motion” will be a real discovery for you. It will also be useful for those who work in the field of communications, marketing and PR, because understanding the language is the key to successful interaction with the audience. The themes raised in the book are diverse and multi-faceted. The authors analyze how language reflects cultural change, how it responds to globalization and migration, and how new technologies, such as the Internet and social networks, affect its structure and use. The reader will be able to see how language becomes a tool not only for communication, but also for the formation of public opinion and cultural identity. These issues are especially relevant in the modern world, where language is becoming an arena for the struggle of different ideologies and cultures. The style of the authors is distinguished by clarity and accessibility, which makes complex linguistic concepts understandable to a wide audience. Zemskaya and Kalenchuk skillfully combine a scientific approach with a living language, which allows the reader not only to assimilate information, but also to enjoy the reading process. Their previous work is also noteworthy: they are known for their research in sociolinguistics and cultural linguistics, which adds value to their new publications. “Language in Motion” is not just a book about language, it is a study that makes you think about how we speak, how we perceive and how we interact with the world around us. It raises important questions about the future of language in the era of digitalization and globalization, and offers the reader the opportunity to look at language from a new perspective. If you are looking for inspiration and want to expand your horizons, this book will be a great choice. Thus, "Language in Motion: Towards the 70th Anniversary of L. P. Krisina is an important and relevant work that not only emphasizes the achievements of an outstanding linguist, but also opens new horizons for understanding language as a dynamic and multifaceted phenomenon. Do not miss the opportunity to immerse yourself in the world of language and its endless possibilities!