The ability to sell is one of the most important factors for the success of any company, especially in times of crisis. Buyers are reluctant to spend money, and competitors are stepping on their heels, so the manager must motivate their employees and develop their sales skills by all means. Sergey Semenov , Business coach and consultant with 17 years of sales experience , Best Practices for Negotiation , Customer beliefs and handling objections , fundamental principles and features of the sale of various types of goods and services , added proven tools to increase staff motivation and evaluate performance and got a sales management system , which can be successfully used in a company of any profile and size. After the implementation of the described system, you will finally be able to achieve the desired sales volumes. No compromises or excuses on the part of subordinates .