“Public Relations Strategy and Tactics” is a fascinating and in-depth study of the world of PR, created by a team of authors, each of whom is an expert in their field. This book will be a real guide for those who want to understand how to effectively manage public opinion, build a reputation and establish communication between organizations and their audience. The book covers a wide range of topics related to PR, ranging from the basics of strategic planning to specific tactics that help in creating successful PR campaigns. The authors share their knowledge on how to correctly formulate messages, how to use different communication channels and how to adapt strategies depending on the target audience. The reader will be able to learn about how to conduct the audience, analyze the competitive environment and build long-term relationships with key stakeholders. This book will be of interest to both novice public relations professionals and experienced professionals seeking to update their knowledge and skills. Students studying marketing, communication and management will find in it useful tips and practical recommendations that will help them in their future careers. It will also be useful to business owners who want to learn how to manage their reputation and effectively interact with customers and partners. The topics raised in the book are relevant in the modern information society, where every step of the organization can be subject to public discussion. The authors emphasize the importance of transparency and honesty in communication, as well as how crisis situations can be used to build trust in the brand. The book also touches on issues of ethics in PR, which is especially important in the era of fake news and manipulation of public opinion. The style in which the book is written is notable for its accessibility and clarity. The authors use many examples from real practice, which makes the material more lively and understandable. The reader will be able to easily learn theoretical concepts, thanks to practical cases and recommendations that can be immediately applied in practice. This makes the book not only a theoretical guide, but also a practical guide for anyone who wants to succeed in the field of public relations. If you’re looking for literature to help you understand the ins and outs of PR, check out books like Richard Edwards’ The Art of PR or James Groom’s Public Relations: Theory and Practice. These works will also help you deepen your knowledge in communications and strategic management. “Strategy and tactics of public relations” is not just a book, but a real find for everyone who wants to become a master of communication. It will inspire you to new ideas, help you develop your own strategies and give a powerful impetus to your career. Do not miss the opportunity to immerse yourself in the world of PR and discover its endless possibilities!