The book "Entrepreneurship in a market economy", written by a team of authors, is a fascinating and in-depth study of the basics of entrepreneurial activity in the modern market. This work will become an indispensable assistant for students, novice businessmen and anyone interested in economics and entrepreneurship. The focus of the book is not only the theory, but also the practical aspects of doing business. The authors examine in detail the key elements of entrepreneurship, such as creating a business idea, developing a business plan, financial management and marketing. Each chapter is filled with examples of successful companies and entrepreneurs who were able to overcome difficulties and succeed, which makes the material not only informative, but also inspiring. The book will be interesting both for young people seeking self-realization and creating their own business, and for more mature readers who want to update their knowledge about modern trends in business. It is suitable for students of economic and management specialties, as well as for those who already have experience in entrepreneurship, but want to improve their skills and expand their horizons. The topics raised in the book cover a wide range of issues, ranging from market analysis and competitive environment to strategies for entering international markets. The authors emphasize the importance of innovation and adaptability in a rapidly changing economy. In the context of globalization and digitalization, entrepreneurs face new challenges, and the book offers relevant solutions that will help them not only survive, but also thrive. The writing style of the authors is clear and accessible, which makes it easy to assimilate even the most complex concepts. Each section of the book is logically structured, which makes it convenient for reading and finding the necessary information. In addition, the text contains practical tips and recommendations that readers can immediately apply in their activities. "Entrepreneurship in a market economy" can be compared with other well-known works in the field of business, such as "Business in the style of funk" Igor Mann or "Blue Ocean Strategy" Chan Kim and Renee Moborn . These books also explore aspects of entrepreneurship, but each offers a unique perspective on doing business. If you are looking for inspiration to create your own project or want to deepen your knowledge in the field of entrepreneurship, this book will become your reliable companion. It will help you not only understand how the market works, but also teach you how to use your strengths to succeed. Do not miss the opportunity to immerse yourself in the world of entrepreneurship with “Entrepreneurship in a Market Economy” This book will be your guide to the complex but fascinating business field, opening up new horizons and opportunities for you.