The book “Communication Tools in Public Relations”, created by the team of authors, is a unique work that immerses the reader in the world of PR and communications, revealing all the subtleties and nuances of this dynamic and multifaceted sphere. This publication will be an indispensable assistant for both students studying public relations and practitioners seeking to deepen their knowledge and skills. In today's world, where information is distributed with incredible speed, the ability to effectively communicate with the audience is becoming a key factor for success. The authors of the book offer readers a comprehensive analysis of the various means of communication used in PR, including traditional and digital channels. They look at tools such as press releases, social media, blogs, and video content, detailing how each can be used to achieve a company's or organization's strategic goals. The book not only describes theoretical aspects, but also offers practical recommendations based on real cases. The reader will be able to learn about the best practices and mistakes to avoid, as well as how to adapt your communication strategy depending on the target audience. This makes the book especially useful for marketers, public relations managers and anyone who wants to learn how to effectively interact with the public. The topics raised in “Communication Tools in Public Relations” cover a wide range of issues: from company image formation to crisis management and reputation management. The authors emphasize the importance of transparency and honesty in communications, which is especially relevant in the era of fake news and distrust of information. Readers will be able to appreciate how the right communication strategy can not only increase brand confidence, but also strengthen its position in the market. The book will be of interest not only to professionals in the field of PR, but also to those who just want to better understand how modern communications function. Students starting their career in marketing and PR will find in it useful tips and insights that will help them stand out from competitors. It can also attract the attention of entrepreneurs and business owners who want to improve their skills in communication and building relationships with customers. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. They use many examples from real practice, which allows the reader not only to assimilate the theory, but also to see how it is applied in practice. This creates a sense of engagement and helps to better understand complex concepts. If you are looking for books on public relations, communications or marketing, “Communication Tools in Public Relations” will be an excellent choice. It will not only enrich your knowledge, but also inspire new ideas and approaches in your professional activities. This publication is your reliable guide to the world of PR, which will help you become a master of communication and establish effective public relations.