Marketing Basics by E. A. Drobysheva is an indispensable guide to the world of marketing, which will help both novice entrepreneurs and experienced professionals to deepen their knowledge and skills in this dynamic and multifaceted field. In modern business, marketing plays a key role, and this book offers readers not only theoretical knowledge, but also practical tools that can be applied in real life. Author, E. A. Drobyshev is known for his deep understanding of marketing and its mechanisms. He is not only a theorist, but also a practitioner, which allows him to create materials that are easily digested and applied. In Marketing Fundamentals, he shares his experience, analyzes successful cases and offers readers unique approaches to solving marketing problems. This book will be an excellent addition to the library of anyone interested in business, advertising and promotion of goods and services. Main