Marketing in Forestry and Forest Industries . Study Guide for International Students” is a unique work created by a team of authors that offers a deep dive into the world of marketing specific to the forest sector. This manual will be an indispensable resource for students studying forestry, as well as for practitioners seeking to expand their knowledge of modern approaches to marketing in this area. The book explores key aspects of marketing that are of particular importance to forestry and forest industry enterprises. Readers will be able to learn about the specifics of the forest resources market, features of consumer behavior and methods of promoting goods and services in this area. The authors focus on the importance of environmental aspects and sustainable development for successful business in the forest industry. In the face of global climate change and growing demands for environmental responsibility, understanding of these topics is becoming especially relevant. The manual is suitable for senior students, graduate students, as well as for professionals working in the field of forestry and wishing to update their knowledge of modern marketing strategies. It will be of interest to those who want to understand how to effectively promote forest-related products and services, as well as to those who seek to study how marketing can contribute to the sustainable development of forest resources. The book stands out for its accessible and understandable style of presentation, which makes it ideal for international students studying Russian language. The authors use many examples and cases from real practice, which allows readers to see how theoretical concepts are applied in practice. This makes the material not only useful, but also fascinating, because each section is filled with living examples that illustrate complex ideas. The topics raised in the book cover a wide range of issues, from market analysis and consumer segmentation to the development of effective advertising campaigns and the use of digital technologies to promote . The authors also discuss the importance of branding and reputation in the forest industry, which is especially relevant in the face of growing competition and changing consumer preferences. If you are interested in the topics of ecology, sustainable development, and also want to understand the specifics of marketing in the forest industry, this guide will become your reliable assistant. Not only will it enrich your knowledge, but it will also help you develop skills that will be useful in your future career. The book will also be of interest to marketers working in related industries, as well as anyone seeking a deeper understanding of the interaction between business and nature. The team of authors working on this manual consists of experts in the field of forestry and marketing, which guarantees high quality of the material. Their experience and knowledge make the book a valuable resource for anyone who wants to be at the forefront of modern trends in the forest industry. Thus, “Marketing in forestry and forest industry” is not just a textbook, but a whole world of knowledge that will open up new horizons for you and help you become a professional in your field. Do not miss the opportunity to immerse yourself in the fascinating world of marketing, which connects business and nature!