Marketing Basics

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The book “Fundamentals of Marketing”, written by a team of authors, is an indispensable resource for everyone who seeks to understand and master the basics of marketing strategies and tools. This publication will become a real guide in the world of marketing, offering readers both theoretical knowledge and practical recommendations that will help effectively apply the knowledge gained in real life. From the first pages, the book immerses the reader in the fascinating world of marketing, revealing its key concepts and principles. The authors share their knowledge on how to correctly identify the target audience, develop a unique trading offer and create an effective marketing strategy. Readers will learn about various aspects of marketing, including market research, audience segmentation, brand positioning, and more. Each section of the book is illustrated with examples from real practice, which makes the material more accessible and understandable. This book will be interesting to a wide range of readers .. Students who study marketing, entrepreneurs who want to develop their business, as well as marketers who want to update their knowledge and skills, will find a lot of useful information in it. The age category of readers is not limited, since the material is presented in an accessible form, which makes it easy to perceive information even for those who are just starting their way in this area. The topics raised in the book cover not only the basics of marketing, but also current trends such as digital marketing, social media usage, and content marketing. The authors emphasize the importance of adapting strategies to rapidly changing market conditions and consumer preferences. They emphasize that successful marketing is not just a set of tools, but a whole philosophy based on understanding the needs of customers and creating value for them. The style of the authors is clear and structured, which makes reading easy and exciting. They use living examples and practical cases, which allows readers not only to assimilate the theory, but also to apply it in practice. This makes “Marketing Fundamentals” not just a textbook, but a real tool for action. The book also touches on important aspects of ethics in marketing, making it particularly relevant in today's world, where consumers are becoming increasingly aware and demanding. The authors emphasize that an honest and transparent approach to marketing not only contributes to the creation of trust between the brand and customers, but also is the key to long-term success. If you are looking for literature that will help you understand the basics of marketing and give you the opportunity to apply the knowledge gained in practice, “Basics of marketing” is exactly what you need. This book will be your reliable assistant in the world of business and marketing, opening up new horizons and opportunities for you. Do not miss the chance to immerse yourself in the fascinating world of marketing and become an expert in this important field. Read “Basics of Marketing” and discover the secrets of successful promotion of goods and services!
LF/317089140/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian