The book "Marketing in socio-cultural service and tourism" edited by Natalia Stroeva is a unique work that immerses the reader in the world of marketing strategies used in the field of socio-cultural service and tourism. This publication will be an indispensable assistant for students, teachers, as well as practitioners working in the field of tourism and cultural services, seeking to understand how to effectively promote their services and attract customers. The book discusses key aspects of marketing that are of particular importance for the socio-cultural sphere. The authors share their knowledge on how to properly shape the image of the organization, develop advertising campaigns and use modern technologies to achieve success. Readers will be able to learn about the importance of taking into account the cultural characteristics and preferences of the target audience in order to create an attractive and memorable product. The book covers a variety of topical topics, such as brand management, market research, creating a unique trade offer, and the use of digital technologies in promotion. It not only provides theoretical knowledge, but also offers practical guidance, making it particularly valuable for practitioners. An important aspect is that the authors are not afraid to discuss current problems faced by specialists in the field of socio-cultural service and tourism, and offer ways to solve them. This book will be interesting to a wide audience . Students and graduate students studying marketing, management, tourism or cultural studies will find in it useful materials for their research and projects. Practitioners in tourism, managers of cultural institutions and entrepreneurs working in the service sector will be able to draw from it ideas for improving their business processes and increasing competitiveness. The style of Natalia Stroeva and her colleagues is characterized by accessibility and clarity of presentation .. The authors strive to convey complex concepts in a simple and understandable language, which makes the book easy to understand even for those who are just beginning to get acquainted with the topic of marketing. In this context, it is worth noting that Natalia has already established herself as an authority in the field of marketing and management, and her previous works, such as “Fundamentals of marketing in the service sector” and “Tourism: theory and practice”, have also received recognition among professionals. The book "Marketing in socio-cultural service and tourism" is not just a textbook, but a real find for anyone who wants to understand more deeply how the market for services in the field of culture and tourism works. It inspires new ideas and approaches, encouraging the reader to think creatively and unconventionally. If you are looking for quality marketing literature that will help you not only to master the theory, but also to put it into practice, this publication will be an excellent choice. Therefore, ,:------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ If you are interested in , How to effectively promote services in the field of tourism and cultural services , how to adapt your strategies to rapidly changing market conditions and how to create a unique product which will attract customers, The book by Natalia Stroeva and her colleagues will become your reliable guide in this fascinating and dynamic world. Do not miss the opportunity to enrich your knowledge and skills by diving into the pages of this wonderful publication!