The book "Strategic Management and Marketing", written by a team of authors, is a fascinating and in-depth study that combines two key aspects of successful business - strategic planning and marketing strategies. This edition will be an indispensable assistant both for students studying economics and management, and for practitioners seeking to improve their skills and adapt to the rapidly changing market conditions. The book focuses on the basic principles of strategic management and marketing, which help companies not only survive, but also thrive in conditions of fierce competition. The authors share with readers relevant methods and tools that allow you to develop effective strategies focused on the needs of customers and changes in the market environment. The reader will learn how to properly analyze internal and external factors affecting business, as well as how to form competitive advantages that will help stand out among many similar proposals. The book will be especially useful for those interested in topics such as project management, business strategies, marketing research and brand development. It is suitable for both novice entrepreneurs and experienced managers who want to refresh their knowledge and look at familiar things from a new side. The age range of readers ranges from undergraduates to professionals working in business and marketing, making this publication universal and accessible to a wide audience. The topics raised in the book cover a wide range of issues, including competitive environment analysis, effective marketing strategies, change and innovation management. Special attention is paid to how modern technologies and digitalization affect strategic planning and marketing. The authors emphasize the importance of flexibility and adaptability in a rapidly changing market, which is especially relevant in the era of globalization and digital transformation. The writing style of the authors is clear and accessible, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material more visual and applicable. This publication is not just a theoretical guide, but a practical guide that inspires action and helps to apply the knowledge gained in real life. In addition, the team of authors includes experts in the field of business and marketing, which gives the book additional value. Their previous works, such as “Project Management in Uncertainty” and “Marketing Strategies for the 21st Century”, have also earned recognition and have become foundational in their fields. Readers familiar with these works will find in Strategic Management and Marketing the continuation and development of the topics discussed. Thus, “Strategic Management and Marketing” is not just a book, but a whole platform for reflection and action. It inspires you to explore new approaches and methods that will help you not only survive, but also succeed in the business world. If you are looking for useful resources to develop your management and marketing skills, this publication will be your reliable companion on the way to success. Do not miss the opportunity to immerse yourself in the world of strategic thinking and marketing innovations that will help you reach new heights in your career!