Marketing Basics

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Marketing Fundamentals is a book that has become a reference for many students, professionals, and entrepreneurs seeking to understand the world of marketing more deeply. Created by a team of authors, this work is an extensive and systematic guide that covers the key concepts and practices that underlie successful marketing. The book immerses the reader in the fascinating world of marketing, starting with its foundations and ending with modern trends. Here you will find detailed explanations of concepts such as market segmentation, positioning, target audience and marketing strategies. The authors do not just list theoretical aspects, but also support them with real examples from business, which makes the material more understandable and applicable in practice. This book will be especially useful for those who are just starting out in marketing, as well as for those who want to refresh their knowledge and adapt to a rapidly changing market. “Marketing Basics” will be suitable for a wide audience: students studying marketing and related disciplines, young professionals who are just starting their careers, as well as experienced marketers who want to update their knowledge. If you are an entrepreneur looking to grow your business, or a manager who needs to better understand customer needs, this book will become your trusted assistant. The topics raised in the book cover all aspects of marketing: from brand creation to consumer behavior analysis. The authors emphasize the importance of understanding customer needs and adapting marketing strategies to these needs. They also discuss the impact of digital technologies on marketing, which is especially relevant in today's market, where online promotion becomes an integral part of any successful strategy. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex concepts understandable even for those who do not have deep knowledge in the field of marketing. This book is not only informative, but also inspires action, encouraging the reader to apply the knowledge gained in practice. In addition, the Fundamentals of Marketing can serve as an excellent basis for further study of more specialized topics, such as digital marketing, social media, and analytics. If you are looking for marketing books that will help you master this fascinating and dynamic area, “Basics of Marketing” is what you need. It will become not only a source of knowledge, but also a practical tool that you can use in your professional activities. Do not miss the opportunity to get acquainted with this book if you want to become more confident in your marketing skills and learn how to effectively interact with customers. Marketing Fundamentals isn’t just a book, it’s your first step to success in the marketing world.
LF/266317798/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian