The book “International Marketing”, written by a team of authors, is a fascinating and in-depth study that opens doors to the world of global business and marketing. This publication will become an indispensable assistant for students, practicing marketers, entrepreneurs and anyone interested in how to effectively promote goods and services in the international arena. From the first pages, the reader plunges into the dynamic atmosphere of the international market, where competition knows no borders, and consumer preferences can radically differ from country to country. The authors of the book carefully analyze key aspects of international marketing, including cultural differences, economic conditions, legal frameworks, and political factors that influence companies' strategies. Each chapter is filled with examples from real practice, which makes the material not only theoretically sound, but also practically applicable. The book will be especially interesting for those who study marketing at the level of higher education, as well as professionals working in the field of international business. Students, graduate students and young professionals will find in it useful tips and strategies that will help them successfully navigate the complex world of global marketing. In addition, entrepreneurs seeking to expand their horizons and enter foreign markets will receive valuable recommendations for adapting their products and services to the requirements of different cultures and economies. The topics raised in the book cover a wide range of issues, such as segmentation of the international market, the selection of target audiences, the development of effective marketing strategies, and the adaptation of advertising campaigns. The authors emphasize the importance of understanding cultural differences that can significantly affect the perception of the brand and its products. They also look at current trends such as digitalization and the impact of social media on international marketing, making the book relevant in a rapidly changing market. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. They use many examples from the practice of well-known companies such as Coca-Cola, Mc. Donald's and Apple, which makes the material more clear and understandable Readers will be able to see how theoretical aspects are applied in practice and what mistakes should be avoided. The book “International Marketing” will also be interesting to those who are looking for inspiration to create their own business ideas. The authors offer various approaches and methodologies that can help in developing unique offers for the international market. This edition will be a great addition to the library of anyone who wants to be one step ahead in the business world. If you are looking for literature on international marketing, then this book will become your reliable companion. It will not only expand your knowledge, but also inspire new achievements in the field of marketing and business. Read “International Marketing” and discover the limitless opportunities that the global market provides.