Marketing. Ch. 1. Marketing in the enterprise management system

Marketing. Ch. 1. Marketing in the enterprise management system

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LF/365619057/R
Russian
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Book "Marketing. H. 1. Marketing in the Enterprise Management System is a fascinating and in-depth study that opens up the world of marketing to readers as an essential element of modern business management. The team of authors, who gathered their knowledge and experience, created a work that will become an indispensable assistant for students practicing marketers, as well as for anyone interested in modern approaches to the management and promotion of goods and services. In the first part of the book, the authors examine in detail how marketing fits into the overall management system of the enterprise. They emphasize that a successful business is impossible without a clear strategy based on an understanding of customer needs and market trends. The reader is immersed in a world of concepts, models and tools that help not only to attract customers, but also to retain them, creating loyalty to the brand. This is not just a theoretical guide, but a practical guide filled with real-life examples and actual cases. The book will be interesting to a wide range of readers .. Students studying marketing will be able to use it as a basic tool for preparing for exams and completing coursework . Practitioners will find new ideas and approaches in it that will help improve their work and increase the effectiveness of marketing strategies. It will also be useful for entrepreneurs seeking to develop their businesses and adapt to rapidly changing market conditions. The topics raised in the book cover a wide range of issues, from target audience analysis and market segmentation to the development of marketing strategies and the evaluation of their effectiveness. The authors emphasize the importance of integrating marketing into the overall strategy of enterprise management, which allows creating synergies between different departments and increasing overall productivity. This is especially true in the context of globalization and digitalization, when companies face new challenges and opportunities. The style of the authors is distinguished by clarity and accessibility of the presentation, which makes complex concepts understandable even for beginners. They use a lot of examples and illustrations, which helps the reader to better absorb the material and apply it in practice. In addition, the book contains practical tasks and questions for self-testing, which makes it interactive and contributes to a deeper understanding of the topic. Book "Marketing. H. 1. Marketing in Enterprise Management” is not just a textbook, but a real find for everyone who wants to be one step ahead in the business world. It opens up new horizons and helps to understand how marketing can become a driving force for success. If you are looking for literature that will help you understand the intricacies of marketing and its role in management, this book will become your reliable companion. Do not miss the opportunity to get acquainted with this work if you are interested in such search queries as “marketing for beginners”, “enterprise management”, “promotion strategies” and “modern approaches to marketing” This is a book that will not only expand your knowledge, but also inspire new achievements in your professional activities.
LF/365619057/R

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Marketing. Ch. 1. Marketing in the enterprise management system

Book "Marketing. H. 1. Marketing in the Enterprise Management System is a fascinating and in-depth study that opens up the world of marketing to readers as an e...

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