Marketing. Ch. 1: Marketing in the enterprise management system

Marketing. Ch. 1: Marketing in the enterprise management system

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LF/827066709/R
Russian
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Book "Marketing. H. Marketing in the Enterprise Management System”, created by a team of authors, is an important work that immerses the reader in the world of marketing as an integral part of modern business management. This book will become an indispensable assistant for students, graduate students, practicing managers and entrepreneurs seeking to deepen their knowledge in the field of marketing and its role in strategic management. From the first pages, the reader is in the center of discussion of key aspects of marketing, its functions and significance in the context of enterprise management. The authors raise important questions about how marketing affects management decision-making, how it helps shape corporate strategy, and how its tools can be used to achieve competitive advantage. The book not only explains the theoretical foundations, but also offers practical recommendations, which makes it especially valuable for those who want to apply the knowledge gained in practice. The topics covered in the book cover a wide range of topics, from market analysis and consumer behavior to the development of marketing strategies and the evaluation of their effectiveness. The reader will be able to learn about current trends in marketing, such as digital transformation, the use of big data and the impact of social media on consumer preferences. These aspects make the book relevant and useful in a rapidly changing market. The book will be interesting not only for those who are just beginning their journey in the world of marketing, but also for experienced professionals who want to update their knowledge and look at familiar things from a new perspective. Business school students, marketers, entrepreneurs and managers will find in it many useful ideas and tools that will help them in their professional activities. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material more lively and understandable. This is especially important for readers who may not be familiar with the theoretical aspects of marketing, but want to understand how to apply this knowledge in their work. Book "Marketing. H. 1: Marketing in the Enterprise Management System" is not the only work of the authors. In their arsenal there are other works related to management, economics and business, which can also be of interest to readers. These books will help to better understand the relationship between various aspects of management and marketing, as well as broaden the horizons in the field of modern business practices. If you are looking for a book that will help you understand the complex issues of marketing and its role in the management of the enterprise, then “Marketing . H. 1: Marketing in Enterprise Management System" will be an excellent choice. It will not only enrich your knowledge, but also inspire new ideas and solutions. Do not miss the opportunity to immerse yourself in the world of marketing and discover its limitless possibilities!
LF/827066709/R

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Marketing. Ch. 1: Marketing in the enterprise management system

Book "Marketing. H. Marketing in the Enterprise Management System”, created by a team of authors, is an important work that immerses the reader in the world of ...

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