The book "Quality Management in Tourism" edited by Elena Nikolaevna Artemova is an important and relevant work that immerses the reader in the world of quality management in the field of tourism . In today's market, where competition is becoming more fierce and consumer demands are growing, this book offers readers not only theoretical foundations, but also practical recommendations that will help effectively manage the quality of tourist services. From the first pages, the authors set the tone, emphasizing that quality in tourism is not just a set of standards, but a whole philosophy that includes understanding the needs of customers, managing resources and constantly improving processes. The reader will be able to learn about how important it is not only to attract tourists, but also to keep them, creating a unique experience that will be remembered for many years to come. The book covers a wide range of topics: from the development of quality strategies to the introduction of innovative technologies that can significantly improve service and increase customer satisfaction. This work will be interesting not only for professional managers in the field of tourism, but also for students studying hotel and tourism business. The book will also be useful for owners of travel companies and hotels who seek to increase their competitiveness in the market. It will find a lot of useful and those who are simply interested in the topic of quality of service and want to understand how to create the perfect tourist product. One of the main topics of the book is the management of customer expectations . The authors emphasize that this is a key aspect in creating a positive image of the company. Readers will be able to get acquainted with methods that will help not only to understand what tourists expect, but also how to exceed their expectations, which in turn will lead to an increase in loyalty and recommendations. The book also examines current trends, such as sustainable tourism and environmental practices, which are becoming increasingly important for modern travelers. The style of presentation of the authors is characterized by accessibility and clarity, which makes the material easy to perceive . Each section is accompanied by examples from practice, which allows the reader not only to assimilate the theory, but also to see how this knowledge is applied in real life. The book is filled with graphs, tables, and diagrams that help to better understand complex concepts and make learning the material more fun. Elena Nikolaevna Artemova, as an editor and one of the authors, is known for her work in the field of quality management and tourism . Her experience and in-depth knowledge in this area make the book particularly valuable. Among other well-known works of Artemova are works on management and economics in the service sector, which are also popular among specialists. If you are looking for a book that will help you understand the intricacies of quality management in tourism, “Quality Management in Tourism” will be an excellent choice. It will not only enrich your knowledge, but also inspire new ideas and approaches in your professional activities. This book is a real guide to the world of quality, which will help you not only survive in a competitive market, but also take a leading position in your industry.