The book "Technique and technology of socio-cultural service and tourism" edited by Elena Nikolaevna Artemova is a unique publication that immerses the reader in the world of modern service and tourism, revealing all the subtleties and nuances of this dynamically developing sphere. In the context of globalization and the rapid development of technology, understanding the basics of socio-cultural service becomes not only desirable, but necessary for a successful career in this area. This publication will be of particular interest to students and teachers studying areas related to tourism, hospitality and cultural services. The book is also useful to practitioners working in the field of service and tourism, as well as to anyone interested in the organization of leisure, cultural events and tourist services. Readers who are passionate about travel, cultural traditions and new technologies will find many valuable ideas and recommendations in this book. The book covers a wide range of topics, ranging from the basics of organizing tourist services to modern technologies that change the face of the industry. It addresses such important aspects as service quality management, tourism marketing, as well as the impact of digital technologies on the development of the service. The authors share their knowledge on how to create unique travel products that will attract customers and meet their needs. One of the key themes of the book is the role of socio-cultural service in the formation of public consciousness and cultural identity. In a global world where cultural boundaries are being erased, understanding and preserving cultural heritage becomes especially relevant. The authors emphasize the importance of integrating cultural elements into tourist services, which allows not only to preserve the uniqueness of local traditions, but also to enrich the experience of travelers. The style of writing the book is characterized by accessibility and clarity, which makes it suitable for both professionals and a wide audience. Each section of the publication is filled with practical examples, illustrations and cases, which allows the reader to easily digest the material and apply it in practice. This makes the book not only a theoretical guide, but also a practical guide for anyone who wants to succeed in the field of socio-cultural service and tourism. Elena Nikolaevna Artemova, as a leading author and editor, is known for her work in the field of management and service. Her previous publications, such as “Service Management” and “Cultural Aspects of Modern Service”, have been recognized among professionals and students. In this book, she continues to develop her theme, offering readers new ideas and approaches to the organization of service and tourism. If you are looking for a book that will help you to better understand the world of socio-cultural service and tourism, "Technology and technology of socio-cultural service and tourism" will be an excellent choice. It will not only expand your knowledge, but also inspire new ideas and projects. Read, explore and discover the amazing world of service and tourism, which is full of opportunities and prospects!