Tara and Packaging, edited by E. A. Zaitseva is an indispensable source of knowledge for all who are interested in modern packaging technologies and its role in the production and sale of goods. In a rapidly changing market, where visual appeal and packaging functionality are becoming key success factors, this publication offers in-depth analysis and practical guidance that can be useful to both professionals and students. From the first pages of the book, the reader plunges into the world of packaging, where not only traditional materials are considered, but also innovative solutions that are actively introduced into the industry. Authors gathered under the guidance of E. A. Zaitseva, share their experience and knowledge, which makes the text not only informative, but also practical . The book explores various aspects of packaging, from material selection to design and marketing, allowing the reader to gain a holistic view of the packaging process. This book will be of interest to a wide range of readers: from students and teachers of universities studying packaging technology and logistics, to professionals in the field of marketing and design. If you work in manufacturing, trade or logistics, or just want to expand your knowledge of how packaging affects product perception, Packaging & Packaging will be a real discovery for you. The topics raised in the book cover not only technical aspects, but also social and environmental issues. In the context of global warming and growing attention to sustainable development, the authors emphasize the importance of environmentally friendly materials and technologies, which makes the book relevant in the context of modern challenges. Readers will be able to learn about new trends in packaging, such as bioplastics and reusable solutions, which will certainly attract the attention of those who care about the future of our planet. The style of writing of the authors is characterized by accessibility and clarity, which makes it easy to digest the material presented . Each chapter of the book is filled with examples from real practice, which helps the reader not only to understand the theoretical aspects, but also to see their application in life. In addition, the text contains illustrations and diagrams that make the study more visual and fascinating. E. A. Zaitseva, as an editor, is known for her work in the field of packaging and logistics. She is also the author and co-author of a number of other books that have gained recognition in the professional environment. Her experience and knowledge make it possible to create a quality product that will be useful for both beginners and experienced specialists . If you are looking for books on packaging, design or logistics, "Packaging and packaging" will be a great addition to your library. Readers interested in such works as “Packaging: art and science” or “Packaging design: from idea to implementation” will find in this book a lot of useful and inspiring. In conclusion, “Packaging and Packaging” is not just a textbook, but a real encyclopedia of the packaging industry, which opens up new horizons and opportunities for the reader. Do not miss the chance to learn more about how packaging can change the perception of your product and affect its success in the market. This book is your reliable guide to the world of packaging!