Brand Management and Brand Philosophy, edited by A. M. Zhelnova is a fascinating and in-depth study that immerses the reader in the world of brands, their creation, management and the philosophical foundations on which they are built. This work is not just a textbook, but a real encyclopedia of knowledge that will be of interest to both professionals in the field of marketing and those who are just starting their way in this fascinating field. In today’s increasingly competitive world, understanding what a brand is and how to manage it is becoming key to success. The book covers a wide range of topics, ranging from the basics of brand management to the philosophical aspects that define the essence of the brand. The authors, who gathered under Zhelnova’s leadership, share their experience and knowledge, which makes this publication especially valuable. The reader will be able to learn how to properly shape the brand image, how to build its strategy and how to manage reputation in a rapidly changing market. Who can like this book? First of all, it will be of interest to students and specialists in the field of marketing, advertising and PR . If you are just starting to learn brand management or want to deepen your knowledge, this publication will be a great guide for you. The book will also be useful to entrepreneurs and business owners who seek to create a unique and memorable brand that can attract and retain customers. In addition, it can be of interest to anyone interested in consumer psychology and sociology, because understanding consumer behavior is an integral part of successful brand management. The topics raised in the book cover many aspects, including cultural and social factors that influence brand perception, as well as the role of emotions and associations in shaping the consumer experience. The authors explore how brands can become not just commercial symbols, but real cultural phenomena that affect society and shape its values. This makes the book particularly relevant in the context of current trends, such as sustainable development and business social responsibility. The style in which the book is written is characterized by accessibility and clarity, which makes it easy to digest the material presented . The authors use many examples from real practice, which helps the reader to better understand theoretical concepts. In addition, in the book you can find interesting cases of successful brands that illustrate the key ideas and approaches described in the text. “Brand Management and Brand Philosophy” is not just a book about marketing, but an in-depth study that makes you think about what is behind every successful brand. It opens new horizons for understanding the role of brands in modern society and their impact on people’s lives. If you want to learn how to create a brand that will not only sell, but also inspire, this book will become your reliable assistant. Do not miss the opportunity to discover the world of brand management through the prism of philosophy and practice Order “Brand management and brand philosophy” today and start your journey to create a successful brand that will stand out from competitors and leave a mark in the hearts of consumers.