Corporate Identity, edited by M. P. Torshina is a real find for everyone who seeks to understand how to create and develop a unique image of their business. In today's world, where competition in the market is growing every day, the importance of corporate identity can not be overestimated. This work represents a comprehensive approach to the formation of the visual and conceptual appearance of the company, which will distinguish it from many others. The book examines key aspects related to the creation of corporate identity, ranging from the development of the logo to the formation of a corporate culture. The authors gathered in the team share their knowledge and experience, which makes the material especially valuable. They emphasize that corporate identity is not just a set of visual elements, but a whole philosophy that should reflect the values and mission of the company. The book will be of interest not only to professional designers and marketers, but also to business owners, start-ups, as well as students studying marketing and branding. If you want to learn how to position your company in the market, how to create a memorable image that will be associated with quality and reliability, then this book will be your reliable guide. The topics raised in the “Company style” cover a wide range of issues: from the analysis of the target audience to the creation of a unique trading offer. The authors focus on the importance of market research and competitors, as well as on how to properly use the data to form their own unique style. They offer practical tips and examples of successful cases, which makes the material not only theoretically sound, but also practically applicable. The style of presentation of the book is clear and accessible, which makes it easy to digest information . The authors use many illustrations and graphs, which makes the reading process more fascinating and visual. Each section of the book logically moves to the next, creating a holistic perception of the material. In addition, it is worth noting that M. P. Torshin is not only an editor, but also the author of many other works in the field of marketing and design. His experience and knowledge, as well as the contribution of other authors make this book a real storehouse of information for anyone who wants to understand the intricacies of creating a corporate identity. If you are looking for books on branding, design or marketing, then “Company Identity” will be a great addition to your library. It will give you new ideas and inspiration to create a unique image of your business. Do not miss the opportunity to immerse yourself in the world of corporate identity and learn how it can change the perception of your company in the eyes of customers and partners. This book is not just a manual, but a real guide to the world of corporate identity, which will help you not only create, but also maintain your unique style over the years.