The book “Public Opinion and Psychology of the Masses”, written by a team of authors, is an in-depth study that immerses the reader in the world of social interactions, mass phenomena and the formation of public opinion. This work will certainly be a godsend for those interested in sociology, psychology, political science, and cultural studies. It examines the mechanisms that determine how and why certain opinions are formed in society, and how these opinions can influence people's behavior. The main idea of the book is that public opinion is not just the sum of individual opinions, but a complex process that is formed under the influence of many factors, including media, social networks and cultural contexts. The authors analyze how the emotions, fears and hopes of the masses can be used to manipulate and control people's behavior. This makes the book especially relevant in the age of information technology, when access to information has become easier, but also more confusing. Readers interested in the topics of mass psychology, political manipulation and media influence on public opinion, this book will be extremely useful. It is suitable for both undergraduate and graduate students, as well as professionals in the field of sociology, psychology and journalism. It will find something for themselves and those who just want to better understand how the opinion of society is formed and how it affects our daily lives. The book raises many important topics, such as the influence of propaganda, the role of opinion leaders and social groups in shaping public consciousness, and the mechanisms by which society can be mobilized to achieve certain goals. The authors draw attention to how public opinion can change rapidly in times of crisis or change, and how this can be used to manipulate the masses. These questions become especially relevant in the light of modern events, when information is distributed instantly, and opinion can be formed under the influence of emotions and manipulations. The style of the authors is distinguished by an analytical approach and clarity of presentation, which makes the material available to a wide audience. They use many examples from history and modernity to illustrate their ideas, which makes reading not only informative, but also fascinating. The book can be compared to the work of authors such as Edward Bernays, who also researched the influence of public opinion and mind manipulation, or Norman Doidge, who wrote about psychology and neuroscience. If you are looking for a book that will help you understand how public opinion is formed and how it can be used in various fields - from politics to marketing - then "Public opinion and mass psychology" will be a real find for you. It will not only expand your horizons, but also make you think about how you perceive information and form your own opinions. This book is the key to understanding the complex mechanisms that govern our society, and is certainly worthy of your attention.