Pricing : method. manual for practical classes for students of the specialty I-26 02 03 "Marketing" of modern forms of education

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The book "Pricing: method. Benefits of the practice. classes for students of specialty I-26 02 03 "Marketing" days . Forms of education” by A. In. Gritsai is an indispensable resource for students studying marketing, as well as for anyone who wants to better understand the mechanisms of price formation for goods and services. This tutorial is not just a textbook; it is a practical guide that will help you master the key aspects of pricing and apply them in real life. In today’s increasingly competitive world, knowing how to set prices is an important skill for any marketing professional. Author, A. In. Gritsai, with a wealth of experience in the field of economics and marketing, offers readers not only theoretical foundations, but also practical tasks that will help consolidate the knowledge gained. The book covers a wide range of topics ranging from pricing fundamentals to complex strategies such as value-based pricing and dynamic pricing. The manual will be especially useful for full-time students, as well as those who are just starting out in the marketing world. If you are interested in topics such as price management, marketing strategies or the economic aspects of a business, this publication will be a real find for you. The book is written in accessible language, which makes it understandable even for beginners, and practical tasks will help to consolidate theoretical knowledge. The topics raised in the book cover not only the economic aspects, but also the psychological factors that influence the perception of prices by consumers. Gritsay focuses on the importance of understanding consumer behavior and its impact on pricing. In this context, readers will be able to learn about various market research methods that will help them better understand the target audience and its preferences. The book "Pricing" stands out for its unique style of presentation. The author uses vivid examples from real practice, which makes the material more lively and interesting. Gritsai also shares his own experiences and observations, which adds to the book's personality and depth. This guide not only teaches, but also inspires further study of the topic. If you are looking for literature that will help you in preparing for practical classes or exams, this guide will become your reliable assistant. It will also be useful for teachers who want to enrich their classes with practical tasks and cases. In conclusion, “Pricing: method. Benefits of the practice. classes for students of specialty I-26 02 03 "Marketing" days . forms of education” is not just a book, but a whole world of knowledge about pricing, which will open up new horizons for you in the study of marketing If you want to become a successful specialist in this field, do not miss the opportunity to get acquainted with this unique manual . It will help you not only in your studies, but also in your future professional activities, equipping you with the necessary knowledge and skills for a successful career in marketing.
LF/406857617/R
Data sheet
- Name of the Author
- А. В.
Грицай - Language
- Russian
- ISBN
- 9789854883281