The book "Methodical manual for practical and seminar classes on the course "Marketing in the enterprise" by N. M. Sokolova is an indispensable resource for students of economic specialties, seeking a deeper understanding of the principles and practices of marketing in the context of modern business. This manual not only helps to master the theoretical foundations, but also offers practical tasks that allow you to consolidate the knowledge gained and apply them in practice. The book focuses on marketing as a key function of enterprise management. The author masterfully analyzes the main concepts, such as market analysis, consumer segmentation, development of marketing strategies and evaluation of the effectiveness of advertising campaigns. Each topic is revealed through the prism of real cases and examples, which makes the material more accessible and understandable for students. Sokolov emphasizes the importance of integrating theory and practice, which is especially relevant in a rapidly changing market. This manual will be especially useful for students studying in the faculties of Economics and Management, as well as for those interested in marketing as a profession. It is suitable for both beginners and more experienced students who wish to deepen their knowledge in this area. If you are planning a career in marketing, project management or business, this guide will become your reliable assistant in mastering the necessary skills. The topics raised in the book cover a wide range of issues, ranging from the basics of marketing to modern trends such as digital marketing and the use of social networks to promote goods and services. Sokolov not only shares theoretical knowledge, but also offers practical tasks that help develop analytical thinking and creativity. This makes the manual not just educational material, but a real tool for the formation of professional competencies . Style N. M. Sokolova is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. It uses a variety of real-world examples to help readers better understand how to apply theoretical knowledge in a business setting. In addition, the author actively uses visual elements, such as diagrams and tables, which makes the material more visual and convenient for perception. In addition to this allowance, N. M. Sokolov is the author of other works on economics and management, which confirms his deep knowledge and experience in this field. Readers interested in learning marketing may also pay attention to his other books, which cover related topics and offer additional resources for learning. Thus, the "Methodological manual for practical and seminar classes on the course "Marketing in the enterprise" is not just a textbook, but a full-fledged guide to the world of marketing. It will help students not only to prepare for exams, but also to become confident specialists ready for the challenges of modern business. If you want to become an expert in marketing and learn how to put your knowledge into practice, this guide will be your faithful companion along the way.