The book "Marketing of software products and services: training manual" by B. M. Wire is an indispensable resource for anyone who wants to better understand the intricacies of promoting software and related services in the modern digital world. With the rapid development of technology and constant changes in the market, knowledge of the basics of marketing becomes not only useful, but vital for successful business. In this tutorial, the author shares his experience and knowledge that will help readers not only to master the basic concepts of marketing, but also to apply them in practice. Page addresses key aspects such as market analysis, target audience, product and service positioning, and promotion strategies. The book is filled with examples from real practice, which makes the material accessible and understandable even for those who are just starting their way in the field of marketing. This manual will be of particular interest to students, graduate students and young professionals seeking to develop their skills in software marketing. However, not only novice marketers will find useful information in the book. Experienced professionals will also be able to learn new ideas and approaches that will help them adapt to the rapidly changing market conditions. The book will be a great help for entrepreneurs working in the IT sector, as well as for anyone who wants to improve their knowledge about how to effectively promote their products and services. One of the key topics raised in the book is the importance of understanding customer needs. Strong emphasizes that successful marketing begins with an in-depth analysis of the target audience. The author offers readers various methods and tools for market research, which allows not only to identify the needs of customers, but also to predict their desires. This knowledge, in turn, helps to create more attractive and popular products. The book also touches on digital marketing issues, which is especially relevant in the era of the Internet and social networks. Page shares recommendations for using various online platforms to promote software products, including SEO, content marketing and SMM. These strategies will help readers not only draw attention to their products, but also create sustainable customer relationships. The author's style is clear and accessible. He skillfully combines theory with practical examples, making learning fun and productive. In. M. Strzh is an experienced marketing specialist and the author of several other works devoted to this topic. His in-depth knowledge and practical experience allow him to share valuable insights that can have a significant impact on the career of the reader. The book "Marketing of software products and services" is not just a textbook, but a whole guide to the world of marketing in the field of information technology. It will be a great addition to the library of everyone who wants not only to learn the basics, but also to become an expert in this dynamic and fascinating field. If you are looking for information on how to effectively promote your software products and services, how to attract and retain customers, then this guide is your reliable compass in the world of marketing.