The book "Visualization technologies in packaging production" by B. In. Kuzmich is a fascinating and in-depth study that opens up to readers the world of modern technologies used in the packaging industry. This work will become a reference book for both professionals and students interested in packaging design, manufacturing processes and innovation in the field of visualization. In his book, Kuzmich immerses the reader in the exciting world of packaging, where every detail matters. It looks at how visualization can change the way packaging is created, making it more attractive and functional. The book covers a wide range of topics, including the use of 3D modeling, virtual and augmented reality, as well as modern software solutions that help designers and manufacturers to present their ideas in the most visual form. The author shares examples of successful cases showing how visualization helps not only in design, but also in optimizing production processes, reducing costs and improving the quality of the final product. This book will be of interest to both specialists in the field of packaging and those who are just starting their way in this field. Students and young professionals will find in it many useful tips and practical recommendations that will help them better understand how visualization can be used to create effective packaging. In addition, professionals working in marketing and design will be able to get ideas for their projects and learn about new trends in the industry. The topics raised in the book are relevant and important in the context of the rapid development of technology. Kuzmich focuses on how visualization helps not only in creating an attractive appearance of packaging, but also in ensuring its functionality and convenience for the consumer. He emphasizes that packaging is not just a shell, but an important element that affects the perception of the product and its success in the market. The author's style is characterized by accessibility and clarity of presentation. Kuzmich skillfully combines theoretical aspects with practical examples, which makes the material easy to perceive. His previous works also deserve attention, for example, books on modern trends in design and production, which have already managed to gain recognition among professionals. In Visualization Technologies in Packaging Manufacturing, he continues this tradition by offering readers a unique perspective on important aspects of the packaging industry. Whether you’re looking for books on packaging design, innovative manufacturing technologies, or just looking to expand your knowledge in the field, “Visualization Technologies in Packaging Manufacturing” will be an excellent choice. This work will not only deepen your understanding of the packaging industry, but will also inspire new ideas and approaches in your practice. In a world where the visual component plays a key role, Kuzmich’s book will help you to be one step ahead, opening up new horizons in packaging production.