The book “Terms, Definitions and Drawings in Packaging” by Vladimir Vasilyevich Kuzmich is a unique work that will become a desktop manual for everyone interested in the world of packaging, design and marketing. In today's market, where packaging plays a key role in attracting consumers, knowledge of basic terms and concepts is becoming a necessity for professionals in this field. In his book, Kuzmich not only lists the terms, but deeply immerses himself in their meanings and contexts, providing the reader with not only definitions, but also visual illustrations that help to better understand the material. Each concept is accompanied by drawings, which makes the study more visual and fascinating. This is especially important for designers, marketers and students who are looking to master this dynamic field. The book will be of interest to a wide range of readers: from students and graduate students studying packaging and design, to practitioners working in the field of production and marketing. Whether you’re designing packaging, studying its impact on consumer behavior, or simply looking to expand your knowledge in the field, “Terms, Definitions, and Drawings in Packaging” will be an indispensable resource for you. The topics raised in the book cover a wide range of packaging-related issues, from its functionality and aesthetics to environmental aspects and innovative technologies. Kuzmich focuses on the importance of packaging as a marketing tool that can significantly influence a buyer’s decision. It also looks at current trends in packaging design, such as minimalism, sustainable development, and the use of new materials. The style of Vladimir Vasilyevich Kuzmich is distinguished by the accessibility and clarity of the presentation . He skillfully combines a scientific approach with practical examples, which makes his book not only informative, but also easy to perceive. Kuzmich is the author of several other works in the field of packaging and design, and his experience and knowledge in this area allow him to share valuable insights and recommendations. The book “Terms, Definitions and Drawings in Packaging” is not just a guide, but a whole encyclopedia that will help the reader to better understand how packaging affects the perception of the product and its success in the market. It will be an excellent addition to the library of anyone who seeks to be aware of the latest trends and technologies in the field of packaging. Whether you’re looking for books on packaging, design, marketing, or just looking to expand your horizons, “Terms, Definitions, and Drawings in Packaging” is exactly what you need. Do not miss the opportunity to get acquainted with this fascinating and informative work that will help you become an expert in one of the most important areas of modern business.