The book "Methodical instructions for the control work on the discipline "Marketing" for students of specialty 1-26 02 02 "Management" by Sergey Marchev is an indispensable resource for students studying marketing within their specialty . This publication is not just a manual, but a guide to the world of marketing strategies and their application in real practice. Sergey Vladimirovich Martsev, an experienced lecturer and practitioners in management and marketing, shares his knowledge and experience to help students better understand key marketing concepts and principles. The book covers a wide range of topics, ranging from the basics of marketing research to modern approaches to the promotion of goods and services. Each section is written taking into account the relevance and practical significance, which makes the material not only theoretically sound, but also easily applicable in real business situations. This book will be especially useful for students of correspondence forms of education who seek not only to successfully pass control work, but also to gain in-depth knowledge in the field of marketing. It will be an excellent assistant for those who want to develop their analytical skills, learn how to develop marketing strategies and understand the needs of the target audience. If you are interested in promotion, market research or want to learn how to effectively manage a brand, then this publication is for you. The topics raised in the book cover not only theory, but also practical aspects of marketing. Readers will be able to learn about the methods of market analysis, consumer segmentation, product positioning and the creation of effective advertising campaigns. Marcev focuses on the importance of integrating marketing into the overall management strategy of the company, which makes the book relevant for future managers and entrepreneurs. The author's style is characterized by accessibility and clarity of presentation. It skillfully combines a scientific approach with practical examples, which allows the reader to easily absorb material. The book contains many illustrations, diagrams and tables that help to visualize information and make the learning process more fascinating. Sergey Vladimirovich also shares his personal observations and recommendations, which adds individuality to the book and makes it more lively. If you are looking for similar works, then pay attention to Frank Kotler's Marketing for Dummies or Philip Kotler's Fundamentals of Marketing. These books will also help you better understand the world of marketing, but Martseva’s “Methodological Guidelines for Control Work” offer a unique approach focused on students and their learning needs. Do not miss the opportunity to enrich your knowledge and prepare for control work with this practical and informative manual. The book "Methodical instructions for the control work on the discipline "Marketing" for students of the specialty 1-26 02 02 "Management" will become your reliable companion on the way to success in the study of marketing and management.