Marketing and Management in Construction by M. G. Bortnitskaya is a unique publication that immerses the reader in the complex and multifaceted world of the construction industry, combining the theory and practice of management and marketing. This work will become an indispensable assistant for students, graduate students, practitioners and anyone interested in the issues of effective management in the construction sector. In her book, Bortnitskaya reveals the key aspects of marketing and management used in the construction industry, which makes it especially relevant in the modern economy, where competition is growing every day. The author focuses on how to properly formulate a strategy for the promotion of construction services and products, how to manage projects and teams, as well as how to adapt to changes in the market. The reader will be able to learn about modern methods of market analysis, the target audience and how to effectively use this knowledge to achieve success in business. The book will be of interest not only to professional managers and marketers, but also to students studying economics, management and construction. It is suitable for those who want to develop their skills in project management and learn how to apply marketing tools in the specifics of the construction industry. If you want to understand how to build a successful business in a highly competitive and unstable economy, this publication will be a real find for you. The topics raised in the book cover a wide range of issues, ranging from the basics of marketing to the specifics of managing construction projects. Bortnitskaya shares her knowledge on how to build effective teams, manage risks and optimize processes It also looks at the impact of modern technology on the construction business, making the book particularly relevant for those who want to keep up with the times. The author's style is clear and accessible, which allows the reader to easily assimilate complex concepts and apply them in practice. M. G. Bortnitskaya is an experienced specialist in the field of management and marketing, and her previous work also deserves attention. She actively shares her knowledge through articles and research, which confirms her status as an expert in this field. The book “Marketing and Management in Construction” will be an excellent addition to the library of any professional who seeks to improve his qualifications and expand the horizons of knowledge. It will help not only in training, but also in practical activities, providing the reader with the tools for successfully doing business in the construction sector. If you are looking for literature that combines theoretical foundations and practical advice, then this publication is exactly what you need. It will become your reliable companion in the world of marketing and management, opening up new horizons and opportunities for your professional growth. Don’t miss the chance to learn more about how to effectively manage construction projects and successfully market your services.