The book "The image of the youth organization and the complex of its communications" is a training manual created by a team of authors, which will become an indispensable resource for students studying in the specialty "Communications with society" . This work not only immerses the reader in the world of communications, but also helps to understand how the image of youth organizations in modern society is formed. The book focuses on an important topic - how youth organizations can effectively interact with different audiences, creating a positive image and strengthening their positions in society. The authors consider many aspects related to communication strategies, PR and marketing methods, as well as the specifics of working with a youth audience. Readers are offered not only theoretical analysis, but also practical recommendations that will help in real conditions. The book will be especially interesting for students, beginners in the field of public relations, as well as anyone interested in youth policy and social initiatives. It is suitable both for those who are just starting out in this field, and for more experienced readers who want to deepen their knowledge and improve their communication skills. The age category of readers varies from 18 to 30 years, but interest in the topic can be shown by a more adult audience, including teachers and researchers. The topics raised in the book cover a wide range of issues: from the basics of image formation to the analysis of successful cases of youth organizations. The authors emphasize the importance of adapting communication strategies to a rapidly changing environment, which makes the manual especially relevant in the era of digital technologies and social networks. Readers will be able to learn about how to properly use social media to promote their initiatives, how to interact with different target groups, and how to build trusting relationships with the public. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material more lively and visual. The book is filled with relevant research and analytical data, which emphasizes its scientific value. In addition, the “Image of a youth organization and its communications complex” may be of interest to those who are looking for inspiration to create their own projects or initiatives. It offers not only theoretical knowledge, but also practical tools that will help readers realize their ideas and succeed in the field of youth communications. If you are looking for literature that will help you understand the intricacies of the interaction of youth organizations with society, then this guide will become your reliable assistant. It can also be a great addition to other well-known works in the field of PR and communications, such as Public Relations: Theory and Practice or Fundamentals of Marketing. Thus, “The image of a youth organization and its complex of communications” is not just a textbook, but a whole world of opportunities for those who are ready to study and apply the principles of effective interaction with society in practice. Do not miss the chance to discover new horizons in the field of youth communications and become part of the changes that are happening in our society.