Market research in the marketing activities of the company: educational manual

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The book "Market research in the marketing activities of the company: a textbook" is an indispensable resource for students, graduate students and practitioners in the field of marketing and business . The author’s team, which gathered under one cover the experience and knowledge of leading experts, offers readers a deep immersion in the world of marketing research, which is becoming increasingly relevant in the modern market. This tutorial explores key aspects of market research: from target audience identification to competitive environment analysis. Readers will be able to learn how to properly collect and process data, what methods and tools to use to obtain reliable information, and how to interpret research results to make informed management decisions. The book covers a wide range of topics, including quantitative and qualitative research methods, consumer behavior analysis, market segmentation, and more. Who can like this guide? First of all, it will be an excellent assistant for students studying marketing and related disciplines . If you are in the learning stage and want to gain practical skills that will be useful in the future, this guide will become your reliable guide. The book will also be useful to young professionals who are just beginning their journey in the marketing field and are eager to deepen their knowledge. It will be interesting for those who already work in business and want to update their knowledge about modern methods of market research. The topics raised in the book are relevant and important for any business striving for success. In an environment of high competition and rapidly changing consumer preferences, competent market research becomes not just desirable, but a necessary condition for the survival and prosperity of the company. The book helps to understand how to interpret data correctly, not only to meet the needs of customers, but also to anticipate their desires. This is especially important in the era of digitalization, when information becomes a key asset. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material understandable even for those who are just beginning to get acquainted with the topic. Each section is accompanied by practical examples, which allows readers to better understand the theoretical aspects and apply them in practice. In addition, the manual uses current research and statistics, which gives additional value to the material . If you are looking for marketing books that will help you master market research, pay attention to works such as Philip Kotler's Marketing Studies or M.'s Consumer Behavior C. Kotler . These books also offer valuable insights and can complement the knowledge gained from the tutorial. In conclusion, “Market research in marketing activities of the company: a tutorial” is not just a book, but a whole world of opportunities for those who want to master the art of marketing. It inspires learning, offers practical tools, and helps develop the critical thinking necessary for a successful career in business. Don’t miss the chance to be part of this fascinating journey into the world of marketing research!
LF/96619708/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian