The book "Methods of conducting marketing research" by T. A. Bergis is an indispensable guide for anyone who seeks to better understand the world of marketing and learn how to effectively apply its tools in practice. In a rapidly changing market, where information is becoming one of the most valuable resources, the ability to conduct qualitative research is becoming a key skill for specialists in the field of business, marketing and management. In his book, Bergis offers readers a systematic approach to marketing research, ranging from the definition of goals and objectives, to the analysis of the data and the development of recommendations. The author shares his knowledge and experience, which makes the material available to both beginners and professionals who want to update their knowledge. The book will be of interest to students, graduate students, as well as practicing marketers, managers and entrepreneurs who want to increase their competitiveness in the market. The topics raised in the book cover a wide range of issues. Bergis examines in detail the methods of data collection, including both quantitative and qualitative approaches. Readers will be able to learn about various tools and techniques, such as questionnaires, focus groups, and observation, as well as how to correctly interpret research findings. Special attention is paid to ethics in marketing research, which emphasizes the importance of honesty and transparency in working with data. The author's style is clear and logical, which makes it easy to assimilate even the most complex concepts. Bergis uses many examples from real practice, which makes the material more clear and understandable. His approach to learning is based on the principles of active involvement of the reader, which contributes to better assimilation of information. This makes the book not only a tutorial, but also a fascinating read for anyone interested in marketing. The book “Methods of conducting marketing research” will be an excellent addition to the library of any specialist in the field of marketing. It can be useful both for those who are just starting out in this field, and for experienced professionals seeking to expand their horizons. In it you will find not only theoretical foundations, but also practical recommendations that will help you successfully implement your projects. If you are looking for marketing research books that will help you understand the intricacies of market analysis, then “Marketing research methodology” is exactly what you need. It is also worth paying attention to other works of T. A. Bergis who can complement your knowledge and skills in this area. The book will be an excellent source of information for students studying marketing, as well as for entrepreneurs who want to improve their business processes and improve the efficiency of their solutions. Do not miss the opportunity to immerse yourself in the fascinating world of marketing research with this book. It will help you not only to gain theoretical knowledge, but also to learn how to apply them in practice, which is the key to a successful career in the field of marketing.