The book "Fundamentals of journalistic activity: basic characteristics of a journalistic work" by L. In. Ivanova is a fascinating and deep immersion in the world of journalism, which will become an indispensable assistant for both novice journalists and those who already have experience in this field. In his work, the author shares not only theoretical knowledge, but also practical skills that will help the reader to understand the intricacies of the profession and understand what a real journalistic work is. The main purpose of the book is to reveal the basic characteristics of a journalistic work, which makes it especially relevant in the modern information society, where the quality of content plays a key role. L. In. Ivanov draws attention to the importance of truthfulness, objectivity and ethics in journalism, emphasizing that these aspects form the trust of the audience. The reader will be able to learn how to choose the right topics, conduct research and write texts that will be not only interesting, but also meaningful. Who can like this book? First of all, it will be useful for students of the faculties of journalism and mass communications, as well as for everyone who is interested in media and wants to develop their skills in this area . Adult readers working in related professions, such as PR and advertising, will also find a lot of interesting things for themselves. The book is suitable for those who seek to understand how journalism works in the era of digital technologies and social media, as well as for those who want to improve their skills in writing and analyzing texts. One of the key topics raised in the book is the impact of new media on traditional journalism. L. In. Ivanov analyzes how the Internet and social networks have changed the approach to the creation and dissemination of information He emphasizes that in a constant stream of news, it is important to be able to highlight the main thing and present information in an accessible and understandable form. This makes the book relevant for anyone who wants to stay on the wave of modern trends in journalism. Style L. In. Ivanova is distinguished by clarity and accessibility, which allows the reader to easily absorb the material presented The author uses many examples from practice, which makes theoretical aspects more clear and understandable. His previous works are also noteworthy, as they reflect a deep understanding of the journalistic craft and its importance in society. Books such as “Journalism in an Era of Change” and “Journalist Ethics” have already won recognition among readers and professionals. “Fundamentals of journalism” is not just a textbook, but a real reference book for anyone who wants to become a professional in the media world. The book inspires creativity and self-expression, encouraging the reader to actively seek their unique voice in journalism. It will help develop critical thinking and teach how important it is to ask the right questions in order to create quality content. Thus, if you are looking for a book that will help you understand the basics of journalism, teach you how to create high-quality texts and give you the opportunity to look at the profession from different angles, "Fundamentals of journalistic activity: the basic characteristics of a journalistic work" L. In. Ivanova is exactly what you need. Do not miss the chance to become part of the fascinating world of journalism, where every word matters, and every story can change someone’s life.