The book "Strategic development of hotel services based on reputational potential", written by a team of authors under the leadership of A. N. Chaplina is a unique study that immerses the reader in the world of the hotel business, emphasizing the importance of reputation as a key factor in success. This edition will be a real find for those who are interested in strategic management, marketing and business development in the service sector. In today's world, hotel companies face many challenges: from fierce competition to changes in consumer preferences. The book by Chaplin and his colleagues offers a fresh look at how reputational potential can become a powerful tool for achieving competitive advantage. The authors explore how the formation of a positive image and customer confidence can not only increase the level of service, but also significantly increase the financial performance of the company. Readers who are passionate about the topics of management, marketing and hotel business will find in this book many useful ideas and practical recommendations. It will be of interest to both students studying hospitality and business administration, and practicing managers seeking to improve their skills and improve the efficiency of their organizations. The book can also attract the attention of entrepreneurs who are just beginning their journey in the hotel business and want to understand how to create a sustainable and successful company. The topics raised in the book are diverse and relevant. The authors discuss how reputation affects consumer choice, what factors shape public opinion about hotels and how this process can be managed. They also look at examples of successful hotel brands that have been able to build their reputation-based strategy, and share practical recommendations for implementing similar approaches in their own business. An important aspect is that the book is not limited to theory, but offers practical tools and techniques that readers can apply in their work. The style of the authors is distinguished by clarity and accessibility, which makes the material easy to perceive. They use real-world examples and research to help better understand complex concepts and put them into practice. The book is written taking into account current trends in the hotel business and includes current data and research, which makes it an indispensable source of information for anyone who wants to be aware of the latest changes and innovations in this area. If you are looking for literature[edit] This will help you understand , better. How reputation affects the success of the hotel business , and how this factor can be used for strategic development, "Strategic development of hotel services based on reputational potential" will be an excellent choice for you This book will not only expand your knowledge, but also inspire new ideas and approaches in hotel management. Finally, work A. N. Chaplin and his team is not just a book, but a guide to the world of hotel services, which will help you understand the complex mechanisms of reputation management and learn how to use them in your practice. Do not miss the opportunity to enrich your knowledge and skills by reading this fascinating and useful publication!