The book "Assessment of the activities of Muslim goods market enterprises" edited by Shovkhalov Sh. A. is a unique study devoted to the analysis and assessment of the specifics of the functioning of enterprises operating in the Muslim goods segment. In the context of globalization and growing interest in Islamic culture, this work becomes especially relevant for entrepreneurs, researchers and students seeking to understand the intricacies and nuances of this market. The author’s team, consisting of experts in the field of economics, sociology and cultural studies, offers readers an in-depth analysis of the current state and prospects for the development of the Muslim goods sector. The book covers a wide range of topics - from consumer preferences to methods for assessing business performance. It addresses not only traditional aspects such as financial performance and marketing strategies, but also cultural and religious factors affecting supply and demand. For whom is this book intended? First of all, it will be of interest to students and graduate students studying economics and business, as well as entrepreneurs working in the field of trade and services aimed at Muslim audiences . It can also be evaluated by researchers involved in intercultural communication and sociology, as well as anyone interested in Islamic culture and its impact on the modern market. Topics raised in the book range from analyzing consumer behavior to studying the specifics of marketing in Muslim countries. The authors emphasize the importance of taking cultural and religious aspects into account in the development of business strategies, which makes this work especially valuable for those who want to successfully compete in the international arena. The book also examines the impact of new technologies and digitalization on the Muslim goods market, which is an important aspect in the context of the rapid development of e-commerce. The style of the authors is distinguished by scientific rigor, supported by practical examples and cases, which makes the material accessible and understandable to a wide audience. Each chapter of the book is saturated with analytical data, graphs and tables, which allows the reader not only to learn the theoretical aspects, but also to see their application in practice. In addition, the work contains recommendations for improving business processes and increasing the competitiveness of enterprises, which makes it practically useful. The book "Assessment of the activities of enterprises of the Muslim goods market" is not just a study, but a whole guide to the complex and multifaceted world of the Muslim economy. It opens doors to a unique segment of the market, which, despite its features, has great potential for growth and development. Readers interested in expanding their knowledge of Muslim culture and business will find in this book a lot of useful information and inspiration for their own projects. If you are looking for literature that will help you better understand the market for Muslim goods, assess its capabilities and prospects, then this publication will be a real find for you. Do not miss the chance to get acquainted with the work that can change your idea of business in the Islamic context and open up new horizons for your professional growth.