The book "Advertising" edited by N. In. Ananieva is a unique publication that immerses the reader in the world of advertising, revealing all the subtleties and nuances of this dynamic sphere. Compiled by a team of authors working in the field of marketing and advertising, the book is not just a textbook, but a full-fledged guide for those who want to understand how advertising works in the modern world. The focus of “Advertising” is on the key aspects that shape successful advertising campaigns. The reader will be able to learn about the strategy of creating advertising materials, how to choose the right target audience and which communication channels are most effective for achieving the goals set The book covers a wide range of topics: from the basics of advertising theory to practical examples of successful cases, which makes it useful for both students and practitioners. This book will be especially interesting for those who are just starting out in the world of marketing and advertising, as well as those who already have experience, but want to deepen their knowledge. Students, graduate students, young professionals, as well as entrepreneurs and marketers will find a lot of useful information in it. If you want to learn how to properly position your product on the market, how to create an attractive advertising text or what role consumer psychology plays in advertising activities, then “Advertising” will become an indispensable source of knowledge for you. The topics raised in the book are more relevant than ever. With the rapid development of technology and changing consumer habits, advertising is becoming more complex and multifaceted. The authors consider the impact of digital technologies on advertising strategies, discuss new formats and approaches, such as content marketing, SMM and the use of big data to analyze the effectiveness of advertising campaigns. The book not only informs, but also inspires new ideas and creative solutions. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material more clear and understandable. In addition, in the book you can find advice from experts that will help the reader to avoid common mistakes and achieve success in their advertising activities. If you are looking for literature on topics such as marketing, advertising, PR, or want to get acquainted with successful practices in these areas, “Advertising” will be an excellent choice. It will not only expand your horizons, but also help you become a more competitive specialist in the labor market. Do not miss the opportunity to discover the world of advertising from a new side The book "Advertising" is your chance to become an expert in an area that is constantly changing and requires specialists flexibility and creativity. Immerse yourself in its pages and discover the secrets of successful advertising activities that will help you realize the most daring ideas and projects.