"Business planning" is not just a book, but a real guide to the world of entrepreneurship, created by a team of authors, each of whom is an expert in his field. In a modern market, where competition is growing every day, the ability to correctly draw up a business plan becomes an integral part of the success of any undertaking. This book offers readers unique tools and techniques that will help not only to develop a viable business plan, but also to understand how to implement it in practice. From the first pages of Business Planning, the reader plunges into the exciting world of strategic thinking. The authors share their knowledge on how to correctly define the goals and objectives of the business, analyze the market and competitors, and develop a financial model that will become the basis for future success. The book covers all key aspects, from researching the needs of the target audience to assessing risks and opportunities for growth. Each section is permeated with practical examples and real cases, which makes the material accessible and understandable even for those who are just starting their way in business. This book will be of interest to a wide range of readers: from students studying entrepreneurship to experienced businessmen who want to update their knowledge and skills. If you plan to open your own business or want to improve your existing business, Business Planning will become an indispensable assistant for you. It will also be useful for those who work in the field of investment or consulting, as it contains many valuable recommendations for assessing business ideas and their viability. The topics raised in the book go beyond just making business plans. The authors explore the importance of innovation and adaptation in a rapidly changing market, and focus on the social and environmental aspects of business. In the context of globalization and growing interest in sustainable development, these topics are becoming especially relevant. Readers will be able to learn how to integrate sustainability principles into their business models and what benefits this can bring. The style of the authors is characterized by accessibility and clarity of presentation. They skillfully combine theory with practical examples, which makes reading fascinating and informative. The team of authors includes both practitioners and theorists, which allows you to create a multifaceted and in-depth analysis of business planning. This makes the book not only useful, but also interesting to read. If you’re looking for literature on business strategies, entrepreneurship, or management, Business Planning will be a great addition to your library. It will fit perfectly into a number of works such as "Blue Ocean Strategy" B. Chan Kim and Renee Mauborn, or Alexander Osterwalder's "Canvas of Business Models" . The book will not only expand your knowledge, but also inspire new ideas and achievements. In conclusion, “Business planning” is not just a manual for drawing up plans, it is a whole world of opportunities that opens up before you. Take this chance to take a step towards your dreams and ambitions. Do not miss the opportunity to become part of this fascinating journey into the world of business!