Strategic management (basics of strategic management)

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The book "Strategic management (basics of strategic management)" , Written by , This is an important ,. which immerses the reader in the world of strategic management , Revealing key concepts and practical aspects , necessary for successful business in the modern economy. This work will be an indispensable tool for both management students and practitioners seeking to deepen their knowledge and skills in strategic planning. The book discusses the basic principles of strategic management, starting with the definition of the strategy and ending with its implementation and control. The authors emphasize the importance of strategic thinking in a rapidly changing market, where companies face many challenges and competition. The reader will be able to learn how to shape and adapt the strategy, taking into account internal and external factors, as well as how to use SWOT analysis to assess strengths and weaknesses, opportunities and threats. The book will be especially interesting for those who are fond of business, economics and management. It is suitable for both undergraduate and graduate students, as well as young professionals who are just starting out in the business world. Experienced managers and entrepreneurs will also find in it useful ideas and fresh approaches to strategic planning. If you are looking for literature that will help you understand how to create sustainable competitiveness and effectively manage the company's resources, then this publication will be your faithful assistant. The topics raised in the book cover a wide range of issues, such as competitive environment analysis, formulation of growth strategies, change and innovation management, and evaluation of strategic management outcomes. The authors emphasize that strategic management is not only a set of tools, but also a philosophy that should permeate the entire organization. They encourage readers to think critically and apply the knowledge gained in practice, which makes the book not only a theoretical manual, but also a practical guide. The style of the authors is distinguished by clarity and accessibility of the presentation, which makes complex concepts understandable even for those who are just beginning to get acquainted with the topic. The book is replete with examples from real practice, which allows the reader to see how theoretical aspects are applied in life. This makes reading not only informative, but also fascinating. The team of authors working on this book consists of recognized experts in the field of management and economics, which adds additional value to the publication. Their previous works, such as “Project Management” and “Marketing in Uncertainty”, also earned high ratings from readers and professionals. These authors are known for their ability to combine theory and practice, which makes their books in demand both in educational institutions and in the business environment. If you are looking for literature on strategic management that will help you not only to master the basics, but also to delve into the complex aspects of management, then “strategic management (basics of strategic management)” will be an excellent choice. This book will not only enrich your knowledge, but also inspire new ideas and approaches in your professional activities. Do not miss the opportunity to expand your horizons and become a more effective manager, armed with the knowledge that this publication offers.
LF/321778444/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian