The book "Marketing", created by a team of authors, is a fascinating and in-depth study of the world of marketing, which will be useful for both novice entrepreneurs and experienced specialists. This work covers a wide range of topics related to the promotion of goods and services, and offers readers not only theoretical knowledge, but also practical tools that will help in real life. From the first pages, the book immerses the reader in the dynamic atmosphere of modern marketing, where competition leaves no chance of success without a competent strategy. The authors share their knowledge on how to correctly identify the target audience, create a unique trading offer and use various communication channels to achieve maximum effect. They discuss the importance of market analysis and consumer behavior, and consider contemporary trends such as digital marketing, social media, and content marketing. This book will be of interest to a wide range of readers: from students studying marketing and business, to owners of small and medium-sized enterprises who seek to improve their skills in the field of promotion. It will also be suitable for marketers who want to update their knowledge and get acquainted with new approaches in their profession. If you are looking for inspiration and ideas for the development of your business or want to understand how the mechanisms of influence on the consumer work, “Marketing” will become your reliable assistant. The topics raised in the book are relevant and varied. The authors discuss not only traditional methods of marketing, but also new approaches that are becoming increasingly popular in the context of digitalization. They emphasize the importance of creating value for the client and forming a long-term relationship with him. The book deals with aspects such as branding, advertising, PR and reputation management, which makes it an indispensable resource for those who want to master all facets of marketing. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. The book is filled with examples from real practice, which makes the material more clear and understandable. The authors share their personal stories and cases, which adds to the book aliveness and makes it more fun to read. In addition, "Marketing" may be of interest to those who are already familiar with other works in the field, such as "Basics of Marketing" by Philip Kotler or "Secrets of Successful Marketing" by Dan Kennedy. The book will be a great addition to your library and will help you look at familiar things from a new perspective. If you want to master the art of marketing, understand how to effectively promote your ideas and products, and learn how to use modern tools to achieve success, the book “Marketing” team of authors is exactly what you need. It will inspire you to new achievements and help you create a strategy that will work for you. Do not miss the opportunity to become an expert in the field that changes the world!