"Pricing" is a book that opens up to readers a world of complex and multifaceted processes related to the establishment of prices for goods and services. This work, created by a team of authors, is a unique study that combines theoretical foundations and practical aspects of pricing. The book will be of interest not only to professional economists and marketers, but also to anyone who wants to understand more deeply how prices are formed in the modern world. In "Pricing", the authors consider various approaches to price setting, including psychological, economic and sociological aspects. Readers will be able to learn about how pricing is affected by market conditions, competition, consumer preferences, and even cultural factors. This book will become a real guide to the world of prices, where everyone can find answers to exciting questions: how to properly evaluate a product, how to avoid mistakes in pricing and how to use prices as a marketing tool. The book will be especially useful for students studying economics and marketing, as well as entrepreneurs and managers who want to optimize their business processes. If you are interested in how to properly set the price for your product or service, or want to understand how the market as a whole works, “Pricing” will become an indispensable source of knowledge for you. It is suitable for both novice professionals and experienced professionals who want to update their knowledge and look at familiar things from a new perspective. The topics raised in the book cover a wide range of issues, from pricing fundamentals to complex models that are used in various industries. The authors pay attention not only to theory, but also to practical examples, which makes the material accessible and understandable. Readers will be able to see how theoretical concepts are applied in practice, and how successful companies use pricing to achieve their business goals. The style of the authors is distinguished by clarity and logical presentation, which makes it easy to assimilate even the most complex ideas. Each section of the book is illustrated with real-life examples, which helps to better understand how pricing mechanisms work in different settings. This approach makes “Pricing” not only a tutorial, but also a fascinating reading for anyone interested in economics and business. If you are looking for literature that will help you understand the intricacies of pricing, pay attention to “Pricing” This work will be a great addition to your library, as well as a source of inspiration for new ideas and solutions. The book may be interesting for those who are looking for information on such requests as “how to set the price for a product”, “pricing strategies”, “price psychology” and many others. Do not miss the opportunity to immerse yourself in the fascinating world of pricing and discover new horizons in business and economics. Pricing isn’t just a book, it’s a key to understanding the complex mechanisms that drive our everyday choices.