Special disciplines of master's preparation of the program "Marketing management in the service sector"

Special disciplines of master's preparation of the program "Marketing management in the service sector"

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LF/508421448/R
Russian
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The book "Special disciplines of master's preparation of the program "Marketing Management in the Service Sector" is a unique publication created by a team of authors, which is a deep immersion in the world of marketing and management in the service sector. This is not just a textbook, but a real find for students, teachers and practitioners seeking to deepen their knowledge and skills in the dynamically developing field of marketing. In today's world, where services are becoming an increasingly important part of the economy, understanding the specifics of their promotion and management is becoming critically important. The book covers a wide range of topics, ranging from the basics of marketing to modern approaches to brand management and customer experience. Readers will be able to learn about how to form successful marketing strategies for various types of services, including the hotel business, the restaurant sector, the tourism industry and many others. This book will be of interest not only to students of the magistracy, but also to everyone who works in the service sector and wants to improve their qualifications. It is suitable for both novice professionals and experienced professionals who want to update their knowledge of modern trends and tools in marketing. If you are interested in topics such as consumer behavior, customer relationship management or digital marketing, then this publication will be a real guide for you. The book raises important topics such as creating value for the customer, managing the quality of services, and using digital platforms to promote . The authors focus on how approaches to marketing are changing in the context of digitalization and globalization, which makes the material especially relevant for today’s time. Readers will be able to get acquainted with real cases and examples of successful strategies, which will allow them not only to theoretically understand, but also to practically apply the knowledge gained. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex concepts understandable even for those who are just starting their way in marketing. The book is written taking into account the latest trends and research in the field of marketing, which makes it relevant and useful. The team of authors includes both experienced teachers and practitioners, which ensures a balance between theory and practice. If you are looking for literature that will help you master marketing in the service sector, then the “Special disciplines of the Master’s program in Marketing Management in the Service Sector” will be an excellent choice. This publication will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. Get inspired by examples of successful companies, learn modern techniques, and prepare to become an expert in service marketing. Do not miss the opportunity to discover the world of marketing with this fascinating and informative publication The book will become your reliable assistant on the way to success in the service sector, as well as help you better understand the needs of customers and create unique offers that will stand out from competitors.
LF/508421448/R

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Special disciplines of master's preparation of the program "Marketing management in the service sector"

The book "Special disciplines of master's preparation of the program "Marketing Management in the Service Sector" is a unique publication created by a team of a...

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