The book “Marketing Information Systems”, created by the team of authors, is an important work that will become an indispensable assistant for everyone who is interested in modern approaches in the field of marketing and information technology. This work not only describes the theoretical foundations, but also offers practical solutions that will help specialists in this field to adapt to the rapidly changing market conditions. In today's world, where information is becoming one of the most valuable resources, understanding how to effectively use information systems for marketing is becoming a key success factor. The book covers a wide range of topics, ranging from the basics of information technology to their application in marketing strategies. The authors share their knowledge on how to collect, process and analyze data to make informed decisions and improve business competitiveness. This book will be especially useful for students and professionals in marketing, management, and information technology. It is suitable for both beginners and experienced professionals who want to deepen their knowledge and master new tools for market analysis. If you are interested in topics such as digital marketing, data analytics or customer relationship management, then “Marketing Information Systems” will be a real find for you. One of the key topics raised in the book is the impact of digitalization on marketing. The authors discuss how modern technologies are changing the way customers interact and how companies can use these changes to create more effective marketing strategies. With consumer preferences changing at an incredible rate, the ability to quickly adapt and use new tools is becoming a critical competitive advantage. The style of the authors is characterized by accessibility and clarity of presentation. They use many examples from real practice, which allows readers to see how theoretical concepts are applied in life. This makes the book not only informative, but also fascinating. Reading “Marketing Information Systems” will be an interesting journey into the world of modern technologies and their application in marketing. In addition, the team of authors includes experts from different fields, which gives the book versatility and diversity. Each of the authors brings his own unique view of the problem, which allows the reader to get a complete understanding of the topic. This makes the book relevant and useful to a wide audience, including students, faculty, marketers, and businesspeople. The book also addresses important aspects of ethics in the marketing and use of data. Amid growing concerns about privacy and data protection, the authors discuss how companies can use information systems without violating consumer rights. This makes “Marketing Information Systems” not only a practical guide, but also an important source of knowledge about contemporary marketing challenges. If you are looking for literature that will help you understand the complex issues of marketing and information technology, this book will be an excellent choice. It will inspire you to new ideas and approaches, as well as provide practical tools for their implementation. Do not miss the opportunity to immerse yourself in the world of information systems and discover new horizons in marketing with the help of "Information Marketing Systems"