Marketing Basics

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The book “Fundamentals of Marketing”, written by a team of authors, is a unique and comprehensive resource that immerses the reader in the world of marketing, revealing its basic principles and strategies. This work will become an indispensable assistant for both beginners in the field of marketing, and for experienced professionals seeking to update their knowledge and adapt to the constantly changing market conditions. In the “Marketing Fundamentals” the authors consider in detail key concepts, such as market segmentation, target audience, product positioning and the development of effective marketing strategies. The book not only explains the theoretical aspects, but also offers practical examples that will help readers better understand how to apply this knowledge in real life. Each section of the book is permeated with current cases and research, which makes the material alive and relevant. This book will be of interest to a wide range of readers, including marketing students, entrepreneurs who want to grow their business, and even those who just want to better understand how advertising and sales work. The age of readers does not matter - from high school students interested in the basics of business, to experienced managers seeking professional growth. “Basics of marketing” is suitable for anyone who wants to master the art of attracting and retaining customers One of the key topics raised in the book is the impact of digital technologies on marketing. With the rapid development of the Internet and social networks, the authors analyze how new tools and platforms are changing approaches to the promotion of goods and services. Readers will be able to learn about such important aspects as content marketing, SEO, SMM and analytics, which makes the book especially relevant for the modern market. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. They use live examples and metaphors, which makes reading fascinating and informative. The book is written taking into account modern realities, which allows readers not only to obtain theoretical knowledge, but also to learn how to apply them in practice. In addition, the "Marketing Fundamentals" can serve as an excellent basis for further study of more specialized topics. If you are interested in books such as "100% Marketing" by Philip Kotler or "Content Marketing. Joe Pulizzi's new ad, this piece will be a great start for you. It will help you build a solid foundation on which you will be able to develop your marketing knowledge and skills. The book "Fundamentals of Marketing" deserves attention due to its practical orientation and relevance . It not only teaches the basics, but also inspires new ideas and approaches in business. Readers, immersed in its pages, will be able not only to master the basic concepts, but also to learn to think strategically, which is a key factor for success in the modern world. In conclusion, “Basics of Marketing” is not just a book, but a whole encyclopedia of knowledge that will help you understand the complex but fascinating world of marketing. If you want to become a successful professional in this field or just want to better understand how the business works, this book will be your reliable assistant on the way to success. Do not miss the opportunity to enrich your knowledge and skills by immersing yourself in the fascinating world of marketing with the help of “Basics of Marketing”!
LF/998251040/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian