The book "Fundamentals of Marketing", written by a team of authors, is an indispensable resource for everyone who seeks to understand and master the key principles of marketing. This work covers a wide range of topics, ranging from the basics of marketing theory to practical tools that will help you successfully promote products and services. Whether you’re a student, entrepreneur, marketer, or just interested in how the business world works, this book will be your trusted guide to the marketing world. In the “Basics of Marketing” the authors consider in detail such important aspects as market research, segmentation of the target audience, development of promotion strategies and brand creation. Each chapter of the book is imbued with practical examples that make the material accessible and understandable. You will be able to see how theoretical concepts are applied in practice, and how successful companies use this knowledge to achieve their goals. This is especially true in a rapidly changing market, where adaptation and innovation are becoming key success factors. The book will be interesting not only for those who are just beginning their journey in marketing, but also for professionals who want to update their knowledge and get acquainted with the latest trends in the field. It is suitable for readers of different ages and levels of training, from high school students studying the basics of business to experienced professionals who want to deepen their knowledge and expand their horizons. If you are looking for information on how to create an effective marketing strategy, attract customers and increase loyalty to your brand, then “Basics of Marketing” will be a real find for you. The topics raised in the book cover not only theoretical aspects, but also practical skills, such as competitive environment analysis and the use of digital technologies in marketing. With the rapid growth of online business and social media, understanding these processes is becoming especially important. The authors focus on the importance of content marketing, SMM and SEO, which makes the book relevant for a modern reader. You will learn how to create attractive content that is not only informative, but also able to attract the attention of the target audience. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. Each section of the book is logically structured, which contributes to a better understanding of the material. In addition, the authors use many examples from real practice, which makes reading not only useful, but also fascinating. You will be able to see how well-known brands apply marketing strategies, and what mistakes they make, which will help you avoid such blunders in their practice. If you are looking for books similar in genre, pay attention to “100% Marketing” from Igor Mann or “Content Marketing . A new strategy to attract customers” by Joe Pulizzi . These works will also help you to better understand the world of marketing and master its subtleties. In conclusion, “Basics of Marketing” is not just a textbook, but a full-fledged tool that will help you become successful in the business world. Regardless of your level of preparation, this book will give you new knowledge and inspiration to implement your ideas. Do not miss the opportunity to immerse yourself in the fascinating world of marketing and discover its limitless possibilities!