Marketing Fundamentals is not just a textbook, but a real encyclopedia of knowledge that opens the door to the world of marketing for students, professionals and anyone who wants to understand more deeply how this dynamic and multifaceted sector works. Compiled by a team of authors, this book covers all key aspects of marketing, ranging from the basics to modern trends and tools that help companies succeed in a highly competitive environment. In the Marketing Fundamentals, you will find a detailed explanation of concepts such as target audience, positioning, branding, and marketing strategies. The book deals with how to properly form an offer so that it becomes attractive to consumers, and how to use various communication channels to achieve maximum effect. The authors offer many practical examples and cases, which makes the material more accessible and understandable. The reader will be able to see how theoretical knowledge is applied in practice, which is especially useful for students and novice professionals. This book will be interesting not only for students of marketing and business specialties, but also for those who already work in this field and want to update their knowledge. It is suitable for both young professionals and experienced professionals seeking to develop and improve their skills. If you are an entrepreneur who wants to better understand how to promote your product or service, or a marketer looking for new ideas and approaches, “Marketing Basics” will become a real guide for you. The topics that are raised in the book cover a wide range of issues, including consumer behavior, the impact of digital technologies on marketing, as well as ethical aspects in this area. The authors emphasize the importance of understanding customer needs and creating value for them, which is the basis of a successful business. The book also touches on contemporary trends such as social media, content marketing and data analytics, making it relevant in a rapidly changing market. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes reading not only informative, but also fascinating. The book is written in such a way that every reader will be able to find something useful for himself in it, regardless of the level of preparation. If you are looking for literature that will help you understand the basics of marketing and give you the tools to work successfully in this area, “Basics of Marketing” is exactly what you need. It will be an excellent addition to the library of any marketer, businessman or student striving for success in the business world. Do not miss the opportunity to immerse yourself in the world of marketing with this wonderful book. It will not only enrich your knowledge, but also inspire new achievements. If you are interested in topics such as advertising, PR, branding and digital technologies, then the “Basics of marketing” should definitely take an honorable place on your shelf.