The book "International Marketing" performed by the team of authors is a fascinating and in-depth study that immerses the reader in the world of global business strategies and marketing practices. This work will be a real discovery for anyone interested in doing business in the international arena, as well as for students and marketing professionals who want to expand their knowledge and skills. The book focuses on key aspects of international marketing: from the analysis of markets and cultural differences to the development of effective strategies for the promotion of goods and services outside the home country. The authors share their knowledge on how to adapt marketing campaigns to different cultural contexts, how to take into account local preferences and consumer behavior, and how to use modern technologies to achieve success in the international arena. The reader will be able to learn about the different approaches to pricing, distribution and communication that will help him successfully compete in the global market. The book will be of interest to both novice entrepreneurs and experienced professionals working in the field of international business . Students studying marketing, management and international relations will find in it many useful ideas and practical recommendations. In addition, it can attract the attention of researchers and teachers who want to deepen their knowledge in the field of global marketing. The topics raised in International Marketing cover a wide range of issues, including cultural differences, ethical aspects of doing business, the impact of globalization on marketing strategies, and the role of technology in transforming the international market. The authors emphasize the importance of understanding local cultures and traditions, thus avoiding common mistakes and misunderstandings that may arise when entering new markets. This book will become an indispensable assistant for those who seek not only to understand, but also to effectively use the diversity of the international business environment. The style of the authors is distinguished by clarity and accessibility, which makes complex concepts understandable even for those who are just starting their way in the marketing world. They use examples from real practice, which allows readers to see how theoretical knowledge is applied in practice. In addition, the book contains current cases and studies that illustrate the successful strategies of companies operating internationally. If you are looking for books on international marketing that will help you develop your skills and expand your horizons, then “International Marketing” will be an excellent choice. It can be compared to works such as Philip Kotler’s Global Marketing or Gerald Salz’s International Marketing. These books also offer an in-depth understanding of global business processes and can be useful for readers seeking success in the international field. In conclusion, “International Marketing” is not just a book, but a whole guide to the complex and fascinating world of international business. It inspires new ideas, helps develop critical thinking, and provides an opportunity to look at marketing from an entirely new perspective. If you want to become part of a global business and learn how to interact effectively with different cultures, this book should definitely take a place on your shelf.