The book "Marketing in industries and spheres of activity", created by the team of authors, is a unique publication that immerses the reader in the variety of approaches and marketing strategies used in various industries. This is not just a textbook, but a real encyclopedia of knowledge that will be useful for both novice specialists and experienced professionals seeking to deepen their knowledge and expand their horizons. In the first part of the book, readers will get acquainted with the basics of marketing and its importance in modern business. The authors examine in detail how marketing affects the success of companies in various fields - from retail to high technology. Each section of the book is devoted to a separate industry, which allows you to see how the unique features of each area form their marketing strategies. This makes the book especially valuable for undergraduates, graduate students, and anyone interested in business and marketing. The book will be of interest to a wide range of readers: from students studying marketing and management, to entrepreneurs and marketers who seek to adapt their strategies to the specifics of their industry. If you work in the service sector, manufacturing or IT, you will find here many practical examples and recommendations that will help you improve your skills and increase your efficiency. The topics raised in the book cover a wide range of issues, from consumer behavior analysis to brand development and reputation management. The authors emphasize the importance of adapting marketing strategies to changes in the market and the needs of customers. This is especially true in a rapidly changing world, where technology and consumer preferences can change at an astounding rate. The book emphasizes that successful marketing is not only about sales, but also about creating value for the client, which is the basis of a long-term relationship. The style of the authors is characterized by accessibility and clarity of presentation. They use real examples and cases, which makes the material not only theoretically sound, but also practically applicable. This allows readers not only to assimilate information, but also to apply it in their practice. In addition, the team of authors includes experts from different fields, which gives the book a variety of opinions and approaches. If you are interested in books like Marketing 4. 0" by Philip Kotler or "Content Marketing" by Joe Pulizzi, then "Marketing in Industries and Areas of Activity" will be a great addition for you. This book will not only expand your knowledge of marketing, but also help you look at it from a new perspective, which is especially important in a global competition. Do not miss the opportunity to immerse yourself in the world of marketing, which opens up new horizons and opportunities for you. “Marketing in industries and fields of activity” is not just a book, but your guide to the world of successful business, which will help you become more confident and competent in your field. Read, analyze, apply and let your marketing strategies become more effective and effective!