"Marketing in industries and spheres of activity" is a unique publication created by a team of authors, which is a deep immersion in the world of marketing, covering a variety of industries and spheres of activity. This book will be an indispensable tool for students, marketing practitioners, entrepreneurs and anyone who seeks to understand how to effectively promote products and services in today’s market. Unlike many other marketing books, which often focus on general principles and theories, "Marketing in Industries and Areas of Activity" offers the reader practical examples and cases from real life. Each section of the book is devoted to a separate industry - from financial services to health care, from technology to consumer goods. The authors share their knowledge and experience, explaining how different approaches to marketing can be adapted depending on the specifics of the market and the needs of the target audience. This book will be especially interesting for those who work in the business sector and want to deepen their knowledge of how marketing can affect the success of a company. Students studying marketing will find in it a lot of useful materials for writing term papers and diploma papers . Entrepreneurs seeking to develop their start-ups will be able to get ideas for creating effective promotion strategies. The book will also be useful to anyone who is interested in modern trends in marketing and wants to be aware of the latest methods and technologies. The topics raised in “Marketing in Industries and Spheres of Activity” cover a wide range of issues, including market analysis, brand creation, the use of digital technologies and social networks, as well as the importance of customer experience. The authors emphasize that successful marketing is not only advertising, but also a deep understanding of the needs of customers, the ability to listen and adapt to changes in the market. They emphasize the importance of analytics and data to help make informed decisions and predict trends. The style of writing of the authors is characterized by accessibility and clarity, which makes the material easy to perceive . Each chapter contains practical tips, case studies and recommendations that can be immediately applied in the work. This makes the book not only a theoretical guide, but also a practical guide for anyone who wants to succeed in marketing. If you are looking for literature that will help you understand the intricacies of marketing and teach you how to apply the knowledge gained in practice, “Marketing in industries and fields of activity” will be an excellent choice. This book will not only expand your horizons, but also inspire new ideas and approaches in your professional activities. In addition to this publication, you can pay attention to other works devoted to marketing, such as "Marketing 4. Philip Kotler's "Secrets of Successful Marketing" by Seth Godin These books also offer interesting insights into current marketing trends and strategies. Do not miss the opportunity to enrich your knowledge and skills in the field of marketing by reading "Marketing in industries and fields of activity" This book will be your reliable assistant in the business world, opening the door to new opportunities and success.