Strategic Marketing

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The book “Strategic Marketing”, created by a team of authors, is a unique publication that immerses the reader in the world of modern marketing strategies and practices. This is not just a textbook, but a real reference book for everyone who seeks to understand how to effectively manage a brand, promote products and services, and build long-term relationships with customers. In a rapidly changing market, where technologies and consumer preferences are changing at an incredible rate, knowledge of strategic marketing becomes not just useful, but vital. The authors of the book offer the reader an in-depth analysis of key concepts and tools that will help not only survive, but also succeed in a competitive environment. They consider such important aspects as market segmentation, positioning, development of marketing strategies and evaluation of their effectiveness. This book will be of interest to both novice professionals and experienced marketers, as well as entrepreneurs seeking to develop their business. Marketing students will find useful tips and practical examples to help them better understand the theory and put it into practice. At the same time, owners of small and medium-sized enterprises will be able to extract valuable ideas from the book to develop their own strategies aimed at increasing sales and strengthening their positions in the market. The topics raised in “Strategic Marketing” cover a wide range of topics, from consumer behavior analysis to the use of digital technologies to promote goods and services. The authors share their knowledge on how to create a unique offer for the client and how to use the data to make informed decisions. The book also touches on the importance of branding and the formation of a company’s image, which is a key aspect in modern business. The style of presentation of the authors is characterized by accessibility and clarity, which allows the reader to easily assimilate even the most complex concepts. Each section of the book is filled with practical examples, cases and recommendations, which makes the material not only theoretically sound, but also practically applicable. This is especially important for those who want not only to learn marketing, but also to implement the knowledge gained in their professional activities. If you are looking for marketing books that will help you master strategic approaches and methods, then “Strategic Marketing” will be a real find for you. It may be of interest to readers who are also looking for literature on topics such as brand management, digital marketing, market analysis, and consumer behavior. In conclusion, “Strategic Marketing” is not just a book, but a valuable resource that will help you become more confident and successful in the world of marketing. It opens the door to new opportunities and knowledge that can change your view of how business works. Do not miss the chance to immerse yourself in the fascinating world of strategic marketing and discover new horizons!
LF/309605977/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian