The book “Strategic Marketing” is an outstanding work created by a team of authors that immerses the reader in the world of marketing, revealing its strategic aspects and mechanisms. This book will be a real guide for everyone who seeks to understand how to effectively manage marketing processes and achieve their business goals. In today's world, where competition in the market is becoming more fierce, knowledge of the basics of strategic marketing becomes necessary for successful business. The authors of the book offer readers not only theoretical knowledge, but also practical recommendations that will help develop and implement effective marketing strategies. They consider key concepts such as market segmentation, product positioning, and value proposition creation, making the book an indispensable resource for students, entrepreneurs, and marketers. Who can like this book? First of all, it is addressed to students and marketing specialists who want to deepen their knowledge and skills. It will also be useful for small and medium-sized business owners who want to optimize their marketing efforts and increase competitiveness. Readers who are interested in modern trends in marketing and want to learn new tools will also find this work a lot of useful. The topics raised in Strategic Marketing cover a wide range of topics, ranging from consumer behavior analysis to the use of digital technologies to promote goods and services. The authors emphasize the importance of understanding the target audience and its needs, which is the basis for creating a successful marketing strategy. The book also touches on issues of ethics in marketing, which in the context of modern business is becoming increasingly relevant. One of the features of the authors' style is their ability to combine theory with practical examples. They bring real cases out of business, which allows readers to see how theoretical concepts are applied in practice. This makes the material accessible and understandable, and also inspires the application of the acquired knowledge in its activities. In addition, the team of authors working on the book consists of experienced practitioners and scientists, which gives the work additional value. Their diverse views and approaches to marketing enrich