Management and marketing

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The book “Management and Marketing”, created by a team of authors, is a unique and comprehensive study that covers key aspects of management and marketing in modern business. This work will become an indispensable assistant for students, practicing managers, as well as for anyone who seeks to deepen their knowledge in the field of management and marketing. With a rapidly changing market and constant competition, understanding the fundamentals of management and marketing is becoming critical. The authors of the book offer readers not only theoretical foundations, but also practical recommendations that will help effectively apply the knowledge gained in real life. The book covers a wide range of topics, including strategic planning, organizational structure, human resource management, as well as modern approaches to marketing strategies and tools. Readers interested in business, economics and entrepreneurship will find many useful ideas and concepts in this book. It is suitable both for students studying these disciplines and for experienced professionals who want to update their knowledge or master new approaches. Young entrepreneurs seeking to create their own business will also find in Management and Marketing valuable tips and strategies that will help them avoid common mistakes and succeed. One of the key topics of the book is the integration of management and marketing . The authors emphasize that successful management is impossible without a deep understanding of the needs of customers and the market. They explore how modern technology and digitalization affect marketing strategies, and how managers can leverage these changes to improve business efficiency. Topics related to innovation, sustainability and social responsibility also feature prominently in the book, making it particularly relevant in light of contemporary challenges. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. They use many examples from real practice, which allows readers to better understand theoretical concepts and see their application in action. In addition, the book contains many graphs, tables and illustrations that help to visualize information and make the learning process more exciting. The book "Management and Marketing" can be of interest not only to those who already work in this field, but also to those who are just starting their way. It will be an excellent addition to study materials for business and college students, as well as a useful resource for anyone who wants to improve their skills in management and marketing. If you are looking for literature that will help you understand the complex issues of management and marketing, as well as give practical advice on their application, “Management and marketing” will be your reliable guide. This book will not only expand your horizons, but also inspire new ideas and solutions that will help you achieve success in your professional activities. Thus, “Management and Marketing” is not just a textbook, but a whole world of knowledge that is waiting to be discovered. Do not miss the opportunity to become part of this fascinating journey into the world of business!
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Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian